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Enterprise Games: Using Game Mechanics to Build a Better Businessby Michael Hugos
Synopses & Reviews
Games are playing a crucial role in many successful businesses—not just in PR and marketing, but as a model for designing business systems and workflows. In this book, Michael Hugos provides compelling case studies that demonstrate how game mechanics enable companies to respond quickly to challenges in todays real-time economy.
Its not about giving workers a smiley face for producing more widgets. Youll discover how game mechanics—particularly popular multiplayer video games—provide field-tested best practices for engaging workers in creative and complex activities. With games, your company can shift from an outmoded top-down hierarchy to an agile network structure that promotes coordination over control.
Games and game mechanics provide as powerful a model for organizing knowledge and creative work as the assembly line once did for organizing industrial and repetitive work. As present economies falter, were learning that old notions of industrial efficiency and top-down command and control of labor no longer work. Enterprise Games points to a way out of the problems were facing.
Game mechanics provide a powerful set of field-tested techniques for organizing, motivating and managing work as well as play. These techniques go far beyond just giving workers a smiley face for producing more widgets. Michael Hugos provides real-world case studies from his own experience and that of other business executives and entrepreneurs to show how the merger of games and business operations can deliver widespread prosperity for the real-time economy we now live in.
As economies falter, we're learning that old notions of efficiency and labor no longer work. Enterprise Games points to a way out of the problems we're facing. Game mechanics are a powerful tool for organizing supply chains, organizing production, and rebuilding the economy in ways that are fundamentally more agile than anything we have today. Michael Hugos builds on his real world experience building and managing supply chains to show what happens when you really take games seriously: not just giving workers a smiley face for producing more widgets, but using games to organize the whole process.
About the Author
Michael Hugos is an author, speaker, award-winning CIO and principal at Center for Systems Innovation [c4s . He works with clients to find elegant solutions to complex problems with focus in supply chains, business intelligence, and new business ventures. Earlier he spent six years as CIO of a national distribution organization where he developed a suite of supply chain and e-business systems that transformed the company's operations and revenue model. For this work he won the CIO 100 Award, the InformationWeek 500 Award and the Premier 100 Award. He earned his MBA from Northwestern Universitys Kellogg School of Management and writes a blog for CIO magazine called "Doing Business in Real Time". He is author of seven other books including the popular Essentials of Supply Chain Management, now in its third edition.
Table of Contents
PrefaceChapter 1: Transformation of the Great Game of BusinessChapter 2: Feedback in the Real-Time Economy (Why Games Matter)Chapter 3: Feedback Systems Drive Business AgilityChapter 4: New Paradigms and Operating PrinciplesChapter 5: GamificationChapter 6: A Continuum of Functionality: Simulations to Serious GamesChapter 7: Massively Multiplayer Online Games and Real-Time CollaborationChapter 8: Driving the Great Game of SalesChapter 9: Game Mechanics in Products, Services, and User InterfacesChapter 10: Environments of DecisionChapter 11: A Novel Encounter with Big DataChapter 12: Game Layer on Top of the WorldChapter 13: Games for ChangeChapter 14: The Future of Work
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