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Present Yourself: Using Slideshare to Grow Your Businessby Kit Seeborg
Synopses & Reviews
Get up to speed on the features and functionality of SlideShare, and discover how this essential platform for business professionals has been instrumental in changing how companies put themselves on the Web. Present Yourself not only provides a step-by-step guide for learning how SlideShare works, it also puts marketing principles and business trends in context to help you understand how SlideShare can boost your business.
The chapters focus on topics that are platform-agnostic (general principles that apply to other online presentation tools, such as Prezi and Scribd), and then present case studies from SlideShare users to demonstrate the points made in the chapter. The final chapter uses actual use case examples of how SlideShare is implemented in several industries.
With the success of SlideShare and other online presentation sites, slide presentations have become the language of business. This practical book demonstrates how you can use this visual language to make the story of your organization, brand, or initiative effective and entertaining—and how social sharing networks like SlideShare, Prezi, and Scribd can present your story to a worldwide audience.
Using real-world examples from SlideShare users, Present Yourself puts marketing principles and business trends in context to help you understand how online presentations can boost your business. The final chapter provides case studies that reveal how organizations and individuals use SlideShare to meet their needs.
About the Author
As the community manager and editor for SlideShare from 2010 to 2013, Kit curated and featured presentations on the SlideShare home page, wrote and edited its blog and newsletters, and represented SlideShare on Facebook, Twitter, LinkedIn, and Google+. SlideShare CEO Rashmi Sinha refers to Kit as the “voice of SlideShare.” She continues to engage with the worlds leading experts in presentation trends, design, and delivery. Kit is also founder of the digital music licensing company, BumperTunes. She has worked extensively in digital media and communications, producing live video webcasts for Fortune 100 companies, planning industry events, and speaking at conferences such as WebVisions and SXSW.
Kit's extensive work in digital communications and software development include producing live video webcasts for Fortune 100 companies, event planning, and public speaking at conferences such as SXSW. She is also the founder of the digital music licensing company, BumperTunes. Kit's photos have appeared in two United Nations publications. She has served as a member of the editorial team for WorldChanging.com and has written for numerous blogs in the digital and sustainability spaces.
Andrea Meyer is an award-winning speaker, writer and ghostwriter. Known for her practical, how-to style, she has traveled to 40 countries speaking and writing about innovation and how to get breakthrough insights. She founded WorkingKnowledge.com in 1988, and her clients include IBM, Cisco, MIT, Harvard, McKinsey & Co., InnoCentive, AARP and OECD. Andrea has contributed to 35 books on business, innovation and psychology. She has an M.S. in Information Science, is a member of Mensa, and is listed in Whos Who in America.
Table of Contents
ForewordPrefaceChapter 1: Visual Thinking in BusinessChapter 2: Getting StartedChapter 3: Events and Public SpeakingChapter 4: Content MarketingChapter 5: Sell, Sell, SellChapter 6: Research and CollaborationChapter 7: Recruiting, Hiring, and Getting HiredChapter 8: Organizational Outreach and CommunicationAbout the Authors
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