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The Elements of Graphic Design: Space, Unity, Page Architecture, and Type

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The Elements of Graphic Design: Space, Unity, Page Architecture, and Type Cover

 

Synopses & Reviews

Publisher Comments:

This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design.

Book News Annotation:

The second edition of this colorful textbook on design principles includes two hundred new images illustrating key topics and provides new sections on web design and key aspects of modularity, framing and motion. The work is divided into sections covering space, unity, page architecture and type and each page includes numerous color photographs, practical instruction, sidebars and commentary. White has been a professor of graphic design at numerous universities and is the author of several important texts in the field. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)

About the Author

Alex W. White is a designer, lecturer, and author of six books including Thinking in Type: The Practical Philosophy of Typography, Advertising Design and Typography, and the previous edition of The Elements of Graphic Design. He teaches graduate graphic design students at Parsons, the New School for Design, and has taught at FIT, the Hartford Art School, the City College of New York, Syracuse University, the University of Illinois, Kent State University, and the State University of New York. White speaks throughout the world on enhancing creativity in the service of the message and understanding how design affects targets' needs. He is also the chairman of the Type Directors Club and served as the jury chair of TDC49.

Product Details

ISBN:
9781581157628
Author:
White, Alex W.
Publisher:
Not Avail
Subject:
General-General
Edition Description:
Trade Paper
Publication Date:
20110431
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
736 Color and BandW Illustrations
Pages:
224
Dimensions:
10 x 8 x 8.1 in 33 oz

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Related Subjects

» Arts and Entertainment » Art » Graphic Arts » Graphic Arts Technique Manuals
» Computers and Internet » Desktop Publishing » General

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