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The Handmade Marketplace, 2nd Edition: How to Sell Your Crafts Locally, Globally, and Online

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The Handmade Marketplace, 2nd Edition: How to Sell Your Crafts Locally, Globally, and Online Cover

 

Synopses & Reviews

Publisher Comments:

It's an exciting new world for crafters. Handmade is hip, creativity is what the market wants, and there are many profitable sales opportunities that didn't exist a few short years ago. For crafters who have more confidence running a sewing machine than setting up a Web site, The Handmade Marketplace breaks down and makes sense of the global possibilities for marketing and selling crafts.

First, determine the right price for every item — not too expensive and definitely not too cheap. Whether the product is beaded jewelry or felted slippers, illustrations or tote bags, author Kari Chapin helps crafters determine cost of goods, market competition, and the pros and cons of wholesale and retail sales. If the price is right, customers will buy.

Then it's on to selling. The boom in indie craft fairs and sites such as Etsy ("Your place to buy & sell all things handmade") is providing artisans with an ever-expanding marketplace for handcrafted items. Chapin demystifies every venue. She explains the guidelines that craft fairs impose on exhibitors, the typical yearly calendar of shows, and how to start a new craft fair.

For the crafter interested in online sales, there are tips on styling and propping crafts for photographs and technical explanations of how the most popular Web marketplaces run. Traditional brick and mortar consignment stores are still very good options for many crafters. Chapin explains how to approach shopkeepers and build strong relationships.

Wrapping everything up with media advice and tips on how to get the word out, The Handmade Marketplace is the sales and marketing bible that today's crafters need.

Synopsis:

Since its original publication in 2010, Kari Chapin's The Handmade Marketplace has inspired thousands of crafters around the world to find the courage and know-how they need to make money — and even to make a full-time living — from doing what they love best. Now, this best-selling guide has been completely revised and updated to include solid information on the latest on-line and social media opportunities for sales and marketing, as well as fresh advice and invaluable tips from successful crafters and artists. With Kari Chapin at your side, you can live a more creative life and enjoy a lucrative career at the same time.

About the Author

Kari Chapin is the author of The Handmade Marketplace and Grow Your Handmade Business.

Table of Contents

Introduction
My (All New!) Creative Collective


Part 1 Getting to Know Yourself and Your Business

Chapter 1: Setting the Scene for Success
Setting Goals, Build a Nurturing Space, Staying Inspired, Translating an Idea into a Reality

Chapter 2: Branding Your Business
Who Are Your Customers?, What's Your Message and Look?, What's in a Name?, Developing a Logo

Chapter 3: Establishing Basic Business Practices
What Kind of Business Are You?, The Next Steps, Collecting Money, Pricing Your Work, Hiring Help

Part 2 Spreading the Word — and Images

Chapter 4: Marketing Basics
Marketing Defined, Essential Marketing Materials, Photographs are Key

Chapter 5: Your Craft Community
Making Connections, Online Communities, Reaching Out to Your Fellow Crafters

Product Details

ISBN:
9781612123356
Author:
Chapin, Kari
Publisher:
Storey Publishing
Subject:
CRAFTS & HOBBIES / General
Subject:
BUSINESS & ECONOMICS / Small Business
Subject:
Business - General
Subject:
General Crafts & Hobbies
Subject:
Business & Economics-E-Commerce - Internet Marketing
Subject:
Crafts-General
Edition Description:
Second Edition,Revised
Publication Date:
20140531
Binding:
TRADE PAPER
Language:
English
Pages:
256
Dimensions:
7.5 x 6.5 in

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Related Subjects

Business » General
Business » Small Businesses » By Type
Business » Small Businesses » General
Featured Titles » General
Hobbies, Crafts, and Leisure » Crafts » General

The Handmade Marketplace, 2nd Edition: How to Sell Your Crafts Locally, Globally, and Online Used Trade Paper
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Product details 256 pages Storey Publishing - English 9781612123356 Reviews:
"Synopsis" by ,

Since its original publication in 2010, Kari Chapin's The Handmade Marketplace has inspired thousands of crafters around the world to find the courage and know-how they need to make money — and even to make a full-time living — from doing what they love best. Now, this best-selling guide has been completely revised and updated to include solid information on the latest on-line and social media opportunities for sales and marketing, as well as fresh advice and invaluable tips from successful crafters and artists. With Kari Chapin at your side, you can live a more creative life and enjoy a lucrative career at the same time.

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