The environmental "story" is THE story of our age — encompassing not only pollution, climate change, extinctions, deforestation, dying oceans and vanishing wildlands, but also energy, sprawl, globalization, industrial agriculture, fossil fuel dependence, economic security and national security. It is, in short, everywhere we look — our generation's toughest challenge, our biggest threat, our greatest opportunity. But this story is so big and so daunting, it can be paralyzing.
How do you get your head around it? How do you find your way into such a big topic and begin to make sense of it without your heart sinking through the floor? What do we do when our entire way of living, building, working and traveling is the problem? Our backyard vegetable garden, the proper light bulbs I dutifully screw into our ceiling fans, the composting and bicycling we do — all that is well and good, but what we all really want and need is a plan, a plan as big as the challenge before us. And that's what drew me to these men and women I call Eco Barons.