Synopses & Reviews
By far the leading speech textbook of our time,
The Art of Public Speaking has defined the art of being the best for more than 10 million students and instructors. Whether a novice or an experienced speaker, every student will learn how to be a better public speaker through Lucas' clear explanations of classical and contemporary theory and thorough coverage of practical applications.
The new edition offers a revolutionary digital experience--McGraw-Hill Connect Lucas and Connect Lucas Plus. The Connect Lucas products allow students and instructors to access all course materials including a complete media and research library, study aids and speech preparation and assessment tools from a single place, connectlucas.com. With Connect Lucas, students use the traditional printed text. Specially marked icons in the text guide students to the media-rich, interactive features available at connectlucas.com. Connect Lucas Plus allows students and instructors to access the fully-integrated, media-rich textbook from connectlucas.com. As students read the book online, linked icons guide them to embedded media-rich, interactive features.
Learn more and visit connectlucas.com.
Synopsis
By far the leading speech textbook of our time, The Art of Public Speaking has defined the art of being the best for more than 10 million students and instructors. Whether a novice or an experienced speaker, every student will learn how to be a better public speaker through Lucas' clear explanations of classical and contemporary theory and thorough coverage of practical applications. The new edition offers an innovative new digital experience--Connect Lucas. Bridging the printed page and the spoken word, this revolutionary Web site will allow students and instructors to access a complete media and research library, study and speech preparation tools, and a fully integrated media-rich textbook in a dynamic online environment (connectlucas.com).
Synopsis
By far the leading speech textbook of our time, The Art of Public Speaking has defined the art of being the best for more than 10 million students and instructors. Whether a novice or an experienced speaker, every student will learn how to be a better public speaker through Lucas' clear explanations of classical and contemporary theory and thorough coverage of practical applications.
Table of Contents
Part One: Speaking and Listening Chapter 1: Speaking in Public Chapter 2: Ethics and Public Speaking Chapter 3: Listening Appendix: Giving Your First Speech Part Two: Speech Preparation: Getting Started Chapter 4: Selecting a Topic and a Purpose Chapter 5: Analyzing the Audience Chapter 6: Gathering Materials Chapter 7: Supporting Your Ideas Part Three: Speech Preparation: Organizing and Outlining Chapter 8: Organizing the Body of the Speech Chapter 9: Beginning and Ending the Speech Chapter 10: Outlining the Speech Part Four: Presenting the Speech Chapter 11: Using Language Chapter 12: Delivery Chapter 13: Visual Aids Appendix: Using PowerPoint Part Five: Varieties of Public Speaking Chapter 14: Speaking to Inform Chapter 15: Speaking to Persuade Chapter 16: Methods of Persuasion Chapter 17: Speaking on Special Occasions Chapter 18: Speaking in Small Groups Appendix: Speeches for Analysis and Discussion