Synopses & Reviews
Synopsis
A provocative look at how to better understand your primal, ingrained strengths and chart your professional course accordingly, from a business coach and speaker who advises Fortune 500 CEOs, cutting edge entrepreneurs and other top business performers. After a thirty-year career working with some of the world's wealthiest people and most successful entrepreneurs, Marco Greenberg discovered the common denominator in each person's success: they were all acting on what Greenberg defines as our "primitive" instincts.
While the term may be fraught -- associated with being crude and unsophisticated -- in Primitive, Greenberg outlines this characteristic as something much more profound. It's the drive that leads us to obsess over our mission. It's the instinct that lets us ignore conventions and think up new solutions to old problems. It's the force of passion and dedication that could lead to innovation, if only we know how to harness it.
By ROAMING as primitives do -- and being Relentless-Oppositional-Agnostic-Messianic- Insecure-Nuts-Gallant -- Primitive teaches anyone how to unleash each trait to maximize results in work and in life.
Synopsis
"Marco Greenberg's Primitive captures insights and advice that everyone can use to thrive in the constantly evolving workplace."--Daniel H. Pink, New York Times bestselling author of When, Drive and To Sell Is Human
As an in-demand advisor to startup founders and respected CEOs, Marco Greenberg discovered something about the most successful people he knew: They had remarkable instincts, and they trusted them. They had an intuitive grasp of when to ignore convention. No matter how sophisticated, they could access something else--something primitive.
It's a loaded term. But as Greenberg dug deeper, he saw a mindset that helped certain people to overcome challenges that stopped others cold. From a former roadie for the rap group N.W.A to a rock-star brain surgeon, from young tech billionaires to a top-ten college football coach, Greenberg demonstrates how a range of successful people--those he calls "primitives"--ignore what they "should" do and instead tap a primal drive to power ahead. At a moment when old institutions are being swept away, we can't afford to play by the same civilized rule book. Primitive helps us understand how some of our deepest, inborn traits are essential to navigating this world of dizzying change.
The key is to go ROAMING: to be Relentless in pursuing our biggest goals; to have the courage to be Oppositional; and to choose an Agnostic approach rather than specialize. To adopt a Messianic spirit, so your work becomes not just a job but a true calling; to embrace the advantages of being Insecure; and to reap the benefits of sometimes acting a little Nuts; and finally, to realize that being Gallant and noble in following one's passions delivers the ultimate rewards.
Whether you're at the start of your career or firmly established, making primitive moves can be the key to success in work and in life.
Synopsis
A Wall Street Journal Bestseller
"Marco Greenberg's Primitive captures insights and advice that everyone can use to thrive in the constantly evolving workplace."--Daniel H. Pink, New York Times bestselling author of When, Drive and To Sell Is Human
As a close advisor to visionary startup founders and established CEOs, Marco Greenberg discovered something about the most successful people he knew: They had remarkable instincts, and they trusted them. They had an intuitive grasp of when to ignore convention. No matter how sophisticated, they could access something else--something primitive.
It's a loaded term. But as Greenberg dug deeper, he saw a mindset that helped certain people to overcome challenges that stopped others cold. From a former roadie for the rap group N.W.A to a rock-star brain surgeon, from young tech billionaires to a top-ten college football coach, Greenberg demonstrates how a range of successful people--those he calls "primitives"--ignore what they "should" do and instead tap a primal drive to power ahead. At a moment when old institutions are being swept away, we can't afford to play by the same civilized rule book. Primitive helps us understand how some of our deepest, inborn traits are essential to navigating this world of dizzying change.
The key is to go ROAMING: to be Relentless in pursuing our biggest goals; to have the courage to be Oppositional; and to choose an Agnostic approach rather than specialize. To adopt a Messianic spirit, so your work becomes not just a job but a true calling; to embrace the advantages of being Insecure; and to reap the benefits of sometimes acting a little Nuts; and finally, to realize that being Gallant and noble in following one's passions delivers the ultimate rewards.
At any stage of your career, making primitive moves can be the key to success in work and in life.
Synopsis
A Wall Street Journal Business Book Bestseller "Primitive provides a path forward to unleash your inner entrepreneur."―Barbara Corcoran, Shark Tank
Most people are disengaged with their work and feel uninspired, underappreciated and underpaid.
The situation could hardly be clearer: in the wake of a catastrophic global health crisis and amid societal upheaval and economic uncertainty, we can longer afford to play by the conventional rulebook to get ahead in our professional lives.
What's the secret to this kind of success in today's world?
Ironically, it's honoring our ancient instincts and intuition. It's about sensing danger and pouncing on opportunity -- as our ancestors did tens of thousands of years ago, or in the manner of playful kids full of curiosity and can-do spirit.
Primitive is very different from the familiar, cookie-cutter business book. Marco Greenberg, a close advisor to visionary founders of tech unicorns and the heads of some of the nation's largest organizations, demonstrates how a range of successful people--those he calls "primitives"--ignore what they "should" do and instead tap a primal drive to power ahead.
The good news is that anyone looking to inspire others has a way to apply the primitive mindset, from new college grads to mid-career professionals, from HR directors to CEOs.
The key is to go ROAMING (TM) be Relentless in pursuing our biggest goals; have the courage to reject group-think and be Oppositional; choose an Agnostic approach rather than overly specialize; adopt a Messianic spirit, so your work becomes not just a job but a true calling; embrace the advantages of being Insecure rather than feign bravado; reap the benefits of sometimes acting a little Nuts; and finally, to realize that being Gallant in following one's passions delivers the ultimate rewards.
Primitive captures the keys to breakout success and professional satisfaction.