Synopses & Reviews
Synopsis
Sports fans have an innate desire to prove the media wrong. Since he started Freezing Cold Takes in 2015, Fred Segal has witnessed the guilty pleasure in revisiting the times sports media flat-out missed the mark. There is nothing better for fans than to read an old story about how their biggest division rival made a great pick when it turned out to be terrible and unsuccessful; no greater satisfaction than looking back at a tweet condemning your team to failure when the opposite turned out to be true.
This book takes the concept, focuses on the NFL, and delves into 20 predictions that did not age well -- specifically about draft picks, hiring decisions, seasons, and games that would ultimately go down in NFL history. The book will expand on the concept that's made the social accounts so popular -- through interviews with media, players, and coaches, Fred will provide important background surrounding each featured mistake to give the reader essential context as to why the ill-fated prediction was made, but also why the outlet or personality who made the prediction is eating their words.
A few illustrative examples:
- The Dolphins should trade quarterback Dan Marino and keep second string quarterback Scott Mitchell (1993)
- The Patriots will regret hiring Bill Belichick (2000)
- The Packers' second-round draft pick QB Brian Brohm has more upside than Aaron Rodgers (2008)
- The Eagles' Super Bowl chances are done now that QB Carson Wentz is out for the season (2017)
Synopsis
Sports fans love holding media "experts" accountable for bad predictions. Since 2015, Fred Segal has chronicled "unprophetic" sports predictions on the internet. His Freezing Cold Takes social media pages feature quotes and predictions from members of the sports world that have aged poorly or were, in hindsight, flat-out wrong. The pages have become a guilty pleasure for hundreds of thousands of sports fans who love to see (okay, and mock in good humor) sports media's infamous "hot takes" that went cold.
With this book, Segal focuses on the NFL, and provides a vast collection of poorly aged predictions and analysis from NFL media members and personalities about some of the most famous teams and players in the league's history. It also explores ill-fated commentary related to draft picks, hiring decisions, and some of the NFL's most notable games. But this book is not simply a list of quotes. It delves through content mined from internet archives and original interviews with media, players, and coaches. Segal provides important background surrounding each featured mistake to offer essential context as to why the ill-fated prediction was made as well as why the personality who made the prediction is eating their words.
Together, the fourteen chapters--each spotlighting Freezing Cold Takes about a specific team or topic within a certain defined period--create a wholly unique and endlessly entertaining lens through which to explore NFL history.
A few illustrative examples:
- (1987-94 San Francisco 49ers): "The 49ers should do everyone a favor. Trade Steve Young. The myth. And the man."
- (1989-93 Dallas Cowboys): "The Vikings fleeced the Cowboys to get Herschel Walker"
- (2000 New England Patriots): "The Patriots will regret hiring Bill Belichick"
- (2008 Green Bay Packers): "Brian Brohm has more upside than Aaron Rodgers"
- (NFL Draft Picks): "The Dolphins could have had their next Dan Marino if they selected Brady Quinn" (2007)