Synopses & Reviews
Every day around the world millions of presentations are given, with millions of decisions hanging in the balance as a result. Do you know the science behind giving a powerful and persuasive presentation? This book reveals what you need to know about how people listen, how people decide, and how people react so that you can learn to create more engaging presentations. No matter what your current skill level, whether beginner or polished, this book will guide you to the next level, teaching you how to improve your delivery, stance, eye contact, voice, materials, media, message, and call to action.
Learn to increase the effectiveness of your own presentations by finding the answers to questions like these:
- What grabs and holds attention during a presentation?
- How do you choose the best media to use?
- What makes the content of a presentation stick?
- How do people react to your voice, posture, and gestures?
- How do people respond to the flow of your message?
- How do you motivate people to take action?
These are just a few of the questions that the book answers in its deep-dive exploration of what you need to know about people to create a compelling presentation.
“if you want to make powerful presentations, you need to know how the brain works and how people think. This beautiful book by Susan Weinschenk will go a long way toward ridding the world of dull and boring presentations!” --Garr Reynolds, Professor and best-selling author of Presentation Zen and The Naked Presenter
Every day in the world there are millions of presentations being given, with millions of decisions hanging in the balance as a result. Do you know the science behind giving an engaging, powerful, and persuasive presentation? This book reveals what you need to know about how people listen, how people decide, and how people react to during a presentation. It will guide you to create presentations that are compelling and engaging. No matter what your current presentation skill level, whether beginner or polished, this book will show you how to go to the next level: how to improve your delivery, stance, eye contact, voice, materials, media, message, and call to action. If you give presentations, you will want to read this book. This book is not just a set of guidelines, but a deep dive into what makes people tick. Dr. Weinschenk shares the psychology research and shows lots of examples so that you can design intuitive and engaging presentations that match the way people think, work, and play.
About the Author
Susan Weinschenk (Edgar, WI) has a Ph.D. in Psychology, and over 30 years of experience applying psychology to the design of communication and online interactions. She is a consultant to Fortune 1000 companies and has written 5 books. Her two most recent are: 100 Things Every Designer Needs to Know About People, which followed Neuro Web Design: What makes them click?, both published by New Riders. Susan presents at national and international conferences, including South by Southwest, the Conversion Conference, and the Usability Professionals Association. Fortune 1000 companies bring her onsite for presentations, and she runs a popular blog: whatmakesthemclick.net
Table of Contents
1: (Intro): Why presentations are so important
2: How people listen and see
3: How to grab and hold people's attention
4: How people decide to take action
5: How people react to different media
6: How people react to the environment
7: How people react to your voice
8: How people react to your posture and gestures
9: How people react to the flow of your message
10:Your 90 day improvement plan