Synopses & Reviews
20 leading chairpeople and chief executives of major multinational corporations set out their vision of what their markets, companies, and strategy will look like in the year 2020
The pace of change in the corporate world is increasing exponentially, driven by technology, globalization, and changing consumer behavior. What will be the shape of global business in five years time? In this book, 20 of the men and women who are responsible for driving the worlds largest corporations today offer us an inside view of their expectations, projections, and strategies for the coming years, with a chapter devoted to each leader. The contributors represent a diverse cross-section of the business world, in terms of geography, gender, and competitive issues, covering sectors such as technology, fashion, manufacturing, retailing, engineering, transportation, communications, and energy. These are insights from those operating at the top of their game, whose decisions affect not just global business, but all of our lives. They might not all agree about where we are going, or about what we should be doing; but their combined perspectives afford a depth of analysis that makes this essential reading for both present and future leaders.
About the Author
Tim Burt is an award-winning former Financial Times journalist and managing partner at StockWell Communications, where he provides strategic counsel to some of the worlds largest companies. He is a former partner at Brunswick, one of the worlds biggest PR agencies. His first book was the acclaimed Dark Art: The Changing Face of Public Relations.