Synopses & Reviews
Do more than you ever thought possible with HTML, the most commonly used language of the Web! Packed with insider tips, tricks, timesavers, and workarounds, this unique guide shows you how to make the most of the methods and techniques you need to make fun and exciting Web pages. From streamlining the design process to improving a site’s ranking through its dynamic content, it delivers all the secrets you need to get more done in less time, save money, and become a successful Web designer.
The Insider’s Guide to:
- Setting up a master Web designer’s ultimate toolbox, necessary to effectively manage a site (see Chapter 1)
- Defining the scope of a project and putting a process in place to manage it efficiently (see Chapter 2)
- Creating and managing spectacular content–the most influential aspect of a site (see Chapter 5)
- Crafting Web pages with HTML while discovering how to use HTML in such a way that it will make numerous other Web design aspects smoother (see Chapter 6)
- The real story behind using XHTML–and why it’s so important (see Chapter 7)
- Maximizing the abilities of Cascading Style Sheets to eliminate problems, improve workflow, and add visual effects (see Chapter 8)
- Constructing exciting designs that work in a global environment (see Chapter 11)
- Keeping content fresh and engaging so that visitors come back and spread the word (see Chapter 13)
- Improving a site’s ranking and managing its promotions (see Chapter 14)
Web design has come a long way in just over a decade. The concerns facing Web designers are so complex and changing so rapidly that it’ s overwhelming. From a consumer perspective, Web designs and redesigns can be very expensive. The purpose of this book is to provide today’ s working Web designer with all the top-flight information he or she needs to know to get up to speed with the best practices and standards being used by today’ s practical but progressive Web sites such as ESPN and Wired News. The goal is to improve workflow, develop rich designs that can be accessed by numerous browsers and alternative devices such as cell phones and PDAs, improve ROI all around by significantly reducing bandwidth and increasing revenue, and managing sites for the long-term.
Focusing on theory, standards, and rigid practices can be dry and boring. "250 HTML and Web Design Secrets takes a fresh and fun approach by providing insider techniques that will help designers get the information they need. Instead of teaching individual languages or technologies, the lessons here are broken down into specific “ secrets” that help readers immediately improve their current sites, help them build new sites that are exciting visually, extremely portable, and cross-platform compatible This book helps them manage redesigns, and take their sites out of the past and into a successful future.
- This value-priced guide by one of the Top 25 Most Influential Women on the Web delivers 250 solutions, workarounds, tips, and annoyance-busters that Web designers won't find anywhere else
- Offers 500 pages of insider techniques to improve workflow and efficiency, save development time and money, and increase search engine rankings and site traffic, whether designers want to enhance an existing Web site or build a state-of-the-art site from scratch
- Covers topics such as HTML, XHTML, CSS, graphics and multimedia, cell phone and PDA accessibility, content development, tools, usability, information architecture, globalization, and site redesign
- Molly Holzschlag is a steering committee member of the Web Standards Project (WaSP) and spokesperson for the World Organization of Webmasters, as well as a frequent lecturer at industry conferences and the author of twenty-five previous books
About the Author
In the world of Web design and development, Molly E. Holzschlag
is one of the most vibrant and influential people around. With over 30 Web development book titles to her credit, Molly is also a noted columnist, speaker, and educator.
As a Steering Committee Member of the Web Standards Project (WaSP), Molly works along with a group of other dedicated Web developers and designers to promote open standards for the Web. She serves as an advisor and spokeswoman for the World Organization of Webmasters. Molly speaks regularly at conferences in addition tot teaching and developing curriculum for a number of colleges and universities, including the University of Phoenix, New School University, and Pima Community College.
Many recognize Molly from her Column “Integrated Design.” Which appeared in the much-missed Web Techniques Magazine for three years, and from sister publication Webreview.com, where Molly served as Executive Editor for a year during the best of the San Francisco dot.com era. Molly has been honored as one of the Top 25 Most Influential Women on the Web. For more information about Molly, drop by at www.molly.com/
Table of Contents
Part I: Tools, Planning, and Content.
Chapter 1: Setting up a Master Toolbox.
Chapter 2: Managing Your Web Project.
Chapter 3: Architecting Your Information.
Chapter 4: Making Sites Usable and Persuasive.
Chapter 5: Creating and Managing Fantastic Content.
Part II: HTML, XHTML, CSS, and Accessibility.
Chapter 6: Crafting Pages with HTML.
Chapter 7: Moving Ahead with XHTML.
Chapter 8: Style Tips for Type and Design.
Chapter 9: Laying Out Pages with CSS.
Chapter 10: Adding Accessibility Features.
Part III: Designing Sites for Long-Term Success.
Chapter 11: Sophisticated Visual Design.
Chapter 12: Spicing It Up with Dynamic Content .
Chapter 13: Keeping Sites Fresh and Engaging.
Chapter 14: Improving Site Ranking and Managing.
Chapter 15: Dealing with Growth and Redesigns.
Part IV: Appendixes.
Appendix A: Demystifying Service Provision.
Appendix B: Overview of Application and Database Technology.
Appendix C: Helpful Reading, Web Sites, and Resources.