Synopses & Reviews
BIG PRESENCE isn't just for BIG COMPANIES anymore! A social media marketing handbook for small business owners on the go
Social media has opened the door to anyone who wants to promote themselves--including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business's visibility and generating profitsregardless of the size of your marketing budget or the time you have to devote to it.
30-Minute Social Media Marketing provides 22 short chapters packed with real-world examples, templates, sample marketing procedures, and screen shots taking you step-by-step through the essentials. With little time and effort, you will master the arts of:
- Blogging and microblogging
- Social networking and bookmarking
- Audio and video
- E-books and webinars
- Direct and indirect marketing
- Brand and relationship building
- Word-of-mouth marketing
- Expanding your reach and establishing your position
- Integrating with traditional marketing
- Evaluating results
By the end of the book, you will have completed a social-media marketing plan that produces real results and created a strategy for future marketing plans--all in just 30 minutes a day.
About the Author
Susan Gunelius is President and CEO of KeySplash Creative, Inc., a full-service marketing communications company. With nearly 20 years of marketing, branding, and copywriting experience, Susan is a seasoned corporate professional having spent more than a decade developing and executing marketing programs for global and national organizations, including divisions of AT&T and HSBC.
In addition to owning KeySplash Creative, Inc., Susan is a published author and active blogger (she owns one of the leading blogs for businesswomen, Women On Business, which was named a finalist in the 2009 Stevie Awards for Women in Business in the category of Best Blog). As a marketing, branding, social media, and copywriting expert, Susan has four published books to her credit with a fifth on the way in 2010.
Susan is also a featured columnist for Entrepreneur.com, where she writes about copywriting and marketing communications, and her marketing-related articles have appeared on a variety of business media websites, including MSNBC.com, BusinessWeek.com, FoxBusiness.com, WashingtonPost.com, and more.
Table of Contents
Part I. Get Started: The Who, What, and Why of Social Media Marketing
; Chapter 1.
What is SMM; Chapter 2.
Why are Businesses Using SMM?; Chapter 3.
Who is Doing It Right or Wrong?; Chapter 4.
Warning--One Size Does Not Fit All; Chapter 5.
Before You Begin--Perceptions, Honesty, and Giving up Control; Part II. Test the Water: The Where of SMM
; Chapter 6.
Analyzing SMM Tools; Chapter 7.
Blogging; Chapter 8.
Microblogging; Chapter 9.
Social Networking; Chapter 10.
Social Bookmarking and Content Sharing; Chapter 11.
Audio and Video; Chapter 12.
eBooks, Seminars, and Other SMM Opportunities; Part III. Dive In for 30 Minutes a Day: The How of SMM
; Chapter 13.
Indirect Marketing; Chapter 14.
Brand Building; Chapter 15.
Building Relationships and Communities; Chapter 16.
Word-of-Mouth Marketing; Chapter 17.
Expanding Reach and Establishing Position; Chapter 18.
Direct Marketing and Promotions; Part IV. Maintaining SMM Momentum over the Long Term
; Chapter 18.
Integrating with Traditional Marketing; Chapter 19.
Following the Rules of SMM; Chapter 20.
Measuring Results; Chapter 21.
Testing, Tweaking and Trying Again; Chapter 22.
Bringing it All Together; Appendix:
Resources and Help; Glossary; Index