Synopses & Reviews
Synopsis
Each entry in this witty, informative, sometimes controversial, sometimes irreverent book describes a feat of managerial brilliance, extracts the invaluable lessons it contains, and explores its ultimate impact. The book also exposes 21 of the "worst" management decisions ever made.
Table of Contents
Industry inventors -- The name game -- Marketing magic -- Lucky foresight -- Leading by example -- Supermodels -- Getting on -- Competitive advantages -- Bright ideas -- People power -- The hall of infamy.