Synopses & Reviews
A chronological/topical survey of business history in America. Designed as a core text.
Table of Contents
1. “The Business of America Is Business.”
2. The Merchant Capitalists.
3. The Colonial Merchants.
4. Early American Manufacture.
5. Agribusiness.
6. The Expansion of Commerce.
7. Railroads and Business Expansion.
8. Transportation and the Marketplace.
9. The Energy Industries.
10. Giant Enterprise.
11. Advertising and the Mass Media.
12. The American Insurance Industry.
13. Banking and Finance.
14. Foreign Trade.
15. The Modern Corporate Image.
16. Government and the Economy.
17. War and Business.
18. Government Regulatory Agencies.
19. Retailing.
20. Multinational Corporations.
21. Profits and Losses.
Index.