Synopses & Reviews
This book contains a blueprint for transforming the product development process from a collection of ad hoc activities to an integrated, smoothly operating process. It shows how successful, well-tested concepts from the manufacturing domain can be readily transferred to the world of new product innovation.Filled with clear-sighted analysis and practical explanations, this book will help managers bring order and efficiency to the product development process.
Table of Contents
The importance of innovation cycle time -- Process improvement considerations -- Designing metrics -- Side trip: a dip into the meme pool -- Product development: an information assembly line -- Adding value to information -- Lessons from the manufacturing domain -- Management's role in innovation -- Summing up.