Synopses & Reviews
Adobe Analytics Solution with SiteCatalyst Classroom in a Book is the first product in the commercially successful and widely respected Classroom in a Book series to cover part of the Adobe Marketing Cloud. The book is a training guide to the Adobe Analytics Solution, a collection of Adobe products whose flagship component is Adobe SiteCatalyst (formerly Omniture).
While there are many general web analytics books available in the marketplace, there are very few that cover Adobe SiteCatalyst specifically. Adobe Analytics Solution with SiteCatalyst Classroom in a Book not only teaches the reader how to interpret the data provided by SiteCatalyst in a dazzling array of reports, but helps the reader to understand how to choose metrics and reports that lead to insights that will trigger action that produces concrete results.
The first part of the book gives a solid foundation in the fundamentals of Web analytics, stressing the importance of understanding your firm’s business goals and how you use key performance indicators to track progress toward them. The bulk of the book introduces the reader to using metrics to analyze customer awareness, acquisition, engagement, and conversion.
The book begins with an introductory essay by Brent Dykes, author of Web Analytics Action Hero (Adobe Press) that lays the groundwork for thinking about digital analytics.
It is estimated that SiteCatalyst has about 7000 corporate customers, but around 15 people use the program at each site, meaning the total user base is around 100,000. About 10,000 people attend industry conferences each year.
In digital marketing, your goal is to funnel your potential customers from the point of making them aware of your website, through engagement and conversion, and ultimately retaining them as loyal customers. Your strategies must be based on careful analysis so you know what is working for you at each stage. Adobe Analytics with SiteCatalyst Classroom in a Book
teaches effective techniques for using Adobe SiteCatalyst to establish and measure key performance indicators (KPIs) tailored to your business and website. For each phase of marketing funnel analytics, author Vidya Subramanian walks you through multiple reports, showing you how to interpret the data and highlighting implementation details that affect data quality. With this essential guide, you'll learn to optimize your web analytics results with SiteCatalyst.
Adobe Analytics with SiteCatalyst Classroom in a Book contains 10 lessons. The book covers the basics of learning Adobe SiteCatalyst and provides countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you.
Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does—an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.
About the Author
is Senior Analytics Insights Manager at Intuit, where she is currently evangelizing and standardizing analytics practices. She has successfully architected SiteCatalyst & end-to-end analytics at Genworth Financial, a fortune 500 company. She has led SiteCatalyst training, and is a Certified Project Manager Professional, Certified Scrum Master & Adobe Certified Expert in SiteCatalyst.