Synopses & Reviews
In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies.
Originally published in 1994.
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"This imaginative and original book offers a new way of thinking about free speech in America. Baker provides a rigorous empirical and theoretical discussion of the unfortunate role of commericial advertising in limiting democratic debate; he thus avoids the usual abstract homilies in favor of a careful, illuminating, and ultimately surprising analysis of the real world of the print and broadcast media. This is one of the most important books on free speech in recent years."--Cass R. Sunstein, University of Chicago Law School
Table of Contents
|Ch. I||Advertising: Financial Support and Structural Subversion of a Democratic Press||7|
|Ch. II||Advertising and the Content of a Democratic Press||44|
|Ch. III||Economic Analysis of Advertising's Effect on the Media||71|
|Ch. IV||Policy Proposals||83|
|Ch. V||The Constitutionality of Taxation or Regulation of Advertising||118|