Synopses & Reviews
"Provides definitive guidelines on all aspects of the graphic design business."FYI. * Newly revised and expanded version of an industry classic--5,000 sold! * Up-to-the-minute! Includes web, interactive, and green design, new legislation * Each chapter written by an authority on the subject. Heres the definitive guide to professional business practices in graphic design, now fully revised and updated for the digital age. Up-to-the-minute coverage of web, interactive, and motion graphics; green design; potential repercussions of legislation on Orphan Works; protection of fonts and software; managing creative people; using professional help such as lawyers; and much more. Each in-depth chapter, covering such topics as professional relationships, fees, contracts, managing large projects, copyright and trademark issues, electronic uses, and more, has been written by an authority in the field. The newly revised AIGA Standard Form for Design Services is included for the convenience of readers, along with a complete resources section. No designer should do business without this comprehensive, authoritative book.
About the Author
Tad Crawford, Publisher for Allworth Press in New York City, graduated from Columbia Law School, clerked on New York State's highest court, and served as general counsel for the Graphic Artists Guild when he practiced as an attorney. He originated the course titled "Law and the Visual Artist" at the School of Visual Arts and wrote Legal Guide for the Visual Artist (now in its fifth edition) to serve as the text. He is the author or coauthor of more than a dozen books, including Starting Your Career as a Freelance Photographer, The Graphic Design Business Book, Business and Legal Forms for Fine Artists, and Business and Legal Forms for Graphic Designers. He lives in New York City.