Synopses & Reviews
Marketing expert Rosen presents effective strategies for creating and sustaining that all-important word of mouth--buzz--at the heart of any great marketing campaign.
Includes bibliographical references (p. -290) and index.
About the Author
Emanuel Rosen was Vice President of Marketing for Niles Software, the makers of EndNote, for nine years before-like scores of other Silicon Valley success stories-selling his share in the company and retiring on the proceeds. He has spent the last two years researching and writing this book. He lives in Menlo Park, California.