Synopses & Reviews
Journalist Owen Linzmayer explores Apple's tumultuous history, from its legendary founding, through a series of disastrous executive decisions, to its recent return to profitability. Backed by exhaustive research, the book debunks many of the myths and half-truths surrounding Apple, the Macintosh, and its creators. Linzmayer looks into secret archives, interviews key players, and tells the real stories behind the hype.
Synopsis
Computer industry watcher Owen Linzmayer here lays out the ups and downs of Apple Computer's tumultuous history, from its legendary founding in 1976, through a series of disastrous executive decisions, to its return to profitability. Backed by exhaustive research, he debunks many of the myths surrounding Apple, the Mac, and its culture.