Synopses & Reviews
Apple Computer was once a shining example of the American success story. Having launched the personal computer revolution in 1977 with the first all-purpose desktop PC, Apple became the darling of the national business press and Wall Street. Yet by 1995, the company's change-the-world idealism had all but disappeared in a bitter internal struggle between warring camps. Raging internal mistakes, petty infighting, and gross mismanagement became Apple's hallmark, and today the company clings to a mere 3.7 percent share of the market it helped to create. Apple is the spellbinding account of what really went on behind closed doors, revealing the forces that dismantled this once great icon of American business.
About the Author
Jim Carlton, a West Coast technology reporter for the Wall Street Journal, has been a journalist for twenty years. He has done numerous expos‚s on questionable practices in the airline, chemical, and computer industries, and has won many investigative and feature-writing awards.