Synopses & Reviews
Art directors need to balance both the creative and business-oriented aspects of their role to be truly successful. As well as needing top-level visual and creative skills, art directors must also motivate, communicate with, and inspire their coworkers and clients. Art Directing Projects for Print provides a creative, inspirational, and “skill set” path for designers who wish to raise their careers to a more ambitious level. This ground-breaking book will give them the essential building blocks to make the professional transition from competent designer to pace-setting art director, in the highly competitive and innovative area of print design.
Art Directing Projects for Print reveals the professional skills involved in key creative areas of print design through providing a unique mix of theory, context, contemporary media awareness, inspirational case studies, international showcases, interviews with big-name professionals, developmental advice, and practical information.
Synopsis
Art directors need to balance both the creative and business-oriented aspects of their role to be truly successful. As well as needing top-level visual and creative skills, art directors must also motivate, communicate with, and inspire their coworkers and clients.
Art Directing Projects for Print provides a creative, inspirational, and skill set path for designers who wish to raise their careers to a more ambitious level. This ground-breaking book will give them the essential building blocks to make the professional transition from competent designer to pace-setting art director, in the highly competitive and innovative area of print design.
Art Directing Projects for Print reveals the professional skills involved in key creative areas of print design through providing a unique mix of theory, context, contemporary media awareness, inspirational case studies, international showcases, interviews with big-name professionals, developmental advice, and practical information.
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About the Author
Tony Seddon is a designer and art director. He became involved with the emerging digital publishing revolution during its earliest stages, and has spent much of his 20-year career managing complex creative projects in the pursuit of the perfect workflow. He lives in Sussex, UK.
Rob Clymo is an author, journalist and web designer. He was the editor of Website Maker magazine for five years and continues to develop for the web alongside regular contributions to a number of publications. He lives in Dorset, UK.Luke Herriott runs a UK-based design group called Studio Ink, specializing in design for print. As former design director of the international visual arts publishers RotoVision, he has worked with some of the world's leading creatives to produce a number of outstanding design publications. With over 15 years in the book publishing industry, he has a wealth of experience and an extensive knowledge of design, as well as a great awareness and appreciation of emerging graphic trends. He is coauthor of RotoVisions First Steps in Digital Design and Instant Graphics.