Synopses & Reviews
An extraordinarily new business slant on how companies can generate greater profits. Presented in 23 compact lessons, "The Art of Profitability" features an ongoing tutorial between two fictitious individuals.
An extraordinarily new business slant on how your company--and other companies--can generate greater profits. Presented in 23 compact lessons, the Art of Profitability features an ongoing tutorial between two fictitious individuals: The old and wise teacher, David Zhao, the business master, and his pupil, Steve Gardner, a young and ambitious manager. Along the way, Zhao goes through a number of business models and pushes his student to examine and analyze how a variety of businesses go about making money. Through Zhao's teachings, Steve begins to see the business world in an entirely new light - a light that leads him to see how profits can be improved simply by taking a step back and gaining a new perspective.
This title provides a business slant on how your company - and other companies - can generate greater profits.