Synopses & Reviews
Synopsis
An extraordinarily new business slant on how your company--and other companies--can generate greater profits. Presented in 23 compact lessons, the Art of Profitability features an ongoing tutorial between two fictitious individuals: The old and wise teacher, David Zhao, the business master, and his pupil, Steve Gardner, a young and ambitious manager. Along the way, Zhao goes through a number of business models and pushes his student to examine and analyze how a variety of businesses go about making money. Through Zhao's teachings, Steve begins to see the business world in an entirely new light - a light that leads him to see how profits can be improved simply by taking a step back and gaining a new perspective.
Synopsis
An extraordinarily new business slant on how companies can generate greater profits in 23 compact lessons with ongoing tutorials between two fictitious individuals.
In the past, companies taught their employees about quality. In today's unstable economy, employers must stress the importance of profitability. Now with scores of examples from the global marketplace, the bestselling coauthor of The Profit Zone and Profit Patterns takes you to a higher level in the art of business. Each of the twenty-three chapters in this concise, challenging book presents a different, powerful business model...and a provocative dialogue between an extraordinary teacher called David Zhao and his young prot g . Revealed are the invisible but significant governing principles that allow businesses to survive and prosper in any economic climate. By participating in each session with the exuberant, challenging master, you too will learn how your company and your competitors generate profit...what approach best applies to your profit-making strategy...what specific actions your organization can take in the next ninety days to improve its bottom line...and more.