Synopses & Reviews
Smart business owners and managers beat the competition by surveying customers and tailoring their businesses to serve customer needs, wants, and expectations. The Arthur Andersen Guide to Talking with Your Customers provides the action plans necessary to start an ongoing customer satisfaction program. It includes checklists, flowcharts, questionnaires and worksheets. There are:
-- sample surveys for customers and employees
-- sample letters that improve response rates
-- ideas for using technology to assess customers' needs
The methods outlined in this guide will lead to improved customer satisfaction, increase a business's understanding of itself, and boost profits. Arthur Andersen LLP now lends its worldwide reputation to Michael J. Wing's critical insights into the field of customer relations.