Synopses & Reviews
The author is well known and respected in the field. The software and workbook take a step-by-step approach to show students how to perform sociological research using the same types of data and techniques used by professional researchers. The workbook includes clear and accessible explanations of basic research concepts and methods, challenging exercises, independent research projects, and data sets.
Includes bibliographical references (p. 451-460) and index.
About the Author
'David Ayers grew up in Washington D.C., Athens, Greece, and Frankfurt, Germany. He received his Ph.D. from New York University, his MA from American University, and his BA from Edinboro University of Pennsylvania. He is currently Professor of Sociology, Chairperson of the Department of Sociology, and Assistant Dean of the Calderwood School of Arts and Letters at Grove City College. Dr. Ayers\' research experience includes serving as Special Research Affiliate at the Office of Policy Studies, Department of Housing and Urban Development, as well as medical cost containment studies and other corporate research and writing projects for numerous companies. The latter work included authoring a complete K-11 environmental educational curriculum for Anhauser-Busch/Seaworld with his wife Kathleen, entitled Kids Can Change the World. He is author of EXPERIENCING SOCIAL RESEARCH: AN INTRODUCTION USING MICROCASE, and also of the test bank and instructor\'s manual for Rodney Stark\'s SOCIOLOGY, 9th Edition.'
Table of Contents
Preface. Prologue. Part One: AN INTRODUCTION TO INQUIRY. 1. Human Inquiry and Science. 2. Paradigms, Theory, and Research. 3. The Ethics and Politics of Social Research. Part Two: THE STRUCTURING OF INQUIRY. 4. Research Design. 5. Conceptualization, Operationalization, and Measurement. 6. Indexes, Scales, and Typologies. 7. The Logic of Sampling. Part Three: MODES OF OBSERVATION. 8. Experiments. 9. Survey Research. 10. Qualitative Field Research. 11. Unobtrusive Research. 12. Evaluation Research. Part Four: ANALYSIS OF DATA. 13. Qualitative Data Analysis. 14. Quantitative Data Analysis. 15. Reading and Writing Social Research. Glossary. Bibliography. Index.