Synopses & Reviews
An easy-to-understand guide for designers on the legal topics that deeply affect their everyday professional activities, "Become a Successful Designer" provides designers with ways to protect and handle their intellectual property rights. Focus groups are all kinds of designers of the product, furniture, interior, fashion, textile, communications, graphics, and computational design areas. The authors Joachim Kobuss, Alexander Bretz and Arian Hassani explain the legal framework and the possibilities to act in that field from a completely new point of view. The law and its effects on the individual designer are described in the context of designers' everyday practice. Here, the legal aspects of design do not appear in incomprehensible legalese but are rather shown as a strategic instrument for designers which can be fun to handle. All topics are discussed from an international and general viewpoint - due to the increasing globalization in the design fields.
Synopsis
Wie sollen Designer in ihrer Akquisition rechtlich vorgehen? Wie konnen sie ihre Entwurfe im Rahmen von Prasentationen schutzen? Was tun, wenn ein Interessent Vorlagen ohne Zustimmung des Urhebers verwendet? Wie verhandelt der Designer Auftrage und Lizenzen? Die Kreativitat dieser Berufsgruppe ist ihr Kapital: Die Sicherung ihrer Rechtsanspruche fuhrt sie zum wirtschaftlichen Erfolg.
Dieses Thema wird von Kobuss und Bretz erstmals umfassend und praxisbezogen bearbeitet - mit spannenden Strategien und nachvollziehbaren Vorgehensweisen. Aus der Sicht alltaglicher Rechtsfragen werden unkonventionelle, aber wirkungsvolle Losungen und Ansatze fur die eigene Nutzung, Gestaltung und Formulierung vermittelt. Ein besonderes Gewicht liegt auf den Fragestellungen in internationaler Hinsicht, die durch die Globalisierung auch im Design immer relevanter werden. Die Darbietung gliedert sich in drei Hauptteile: Rechtliche Rahmenbedingungen und Nutzung von Designrechten (NUTZEN); Designrechte (GESTALTEN); Vertragsrecht (FORMULIEREN).
About the Author
Cologne and Berlin based Joachim Kobuss is consulting, coaching, and scouting to designers and entrepreneurs, owner of the brand DesignersBusiness®, author, and founding member of KölnDesign. He is also a renowned trainer and lecturer at universities and other institutions specialising in the professional skills for designers and member of various expert pools, among these Vienna's creative industries program "departure". Berlin and Hamburg based lawyer Alexander Bretz specialises in the consulting of design entrepreneurs of the fashion, furniture, communications and visual merchandising fields. He runs his own legal office DesignLawForce.com in Berlin. He is lecturing and coaching law in Berlin and Hamburg. The German nationwide newspaper DIE WELT called him "the godfather of the young creatives" because of his support especially to young designers. An American national, born in Tehran, based in Paris, and raised in Germany, Arian Hassani earned her Bachelor's degree from Brown University. 2005 she joined UNESCO in Paris, forming the UNESCO Creative Cities Network. Today she is member of a think tank which consults to the US government in economic topics and is Managing Director of shapeshifters.net, an online based system connecting creative people worldwide.