Synopses & Reviews
Any designer who runs a studio, office, or firm is entrepreneurial. In fact, anyone with a studio already has an infrastructure for entrepreneurial content development, and with the technological developments over the last few decades, there are more opportunities now than ever. The use of computers has allowed not only new tools for creating design, but also enables makers with entirely new ways to prototype, promote, and sell their products. Becoming a Design Entrepreneur
is the guide for these designers and a breakdown of the prospects and challenges they face. Topics include:
andbull;Methods for launching a venture into the market
andbull;Tips on presentation, pitch and public relations
andbull;How to legally protect intellectual property
andbull;Ways to do effective research, and crowd source
andbull;How to benefit from social media
andbull;Sources for funding and investment and incubators
andbull;Case studies from successful and startup entrepreneurs.
The ability to produce and market has helped to reposition graphic design in the new entrepreneurial economy, in which graphic design entrepreneurs are constantly raising design bars and standards. Everyone harbors at least one viable product idea, and designers can be "social entrepreneurs," creating campaigns or events that serve the greater good aside from profit-making. Readers will learn to grow as innovators and creators from Becoming a Design Entrepreneur.
About the Author
Steven Heller and Lita Talarico are co-founders and co-chairs of the MFA Design / Designer as Author + Entrepreneur program at the School of Visual Arts in New York City. Heller is the author and co-author of over 170 books on design and popular culture. He is a contributing editor to Print, ID, EYE, and Baseline magazines and writes on design each week for the Atlantic online. For thirty-three years he was an art director of the New York Times and is the recipient of the AIGA Medal, Art Directors Hall of Fame and Smithsonian National Design Award for and#147;Design Mind.and#8221; Talarico co-founded the SVA Masters Workshop, an intensive summer program on design history, theory and practice in Rome, Italy. She is the co-author of Typography Sketchbooks; Design Firms Open for Business; The Design Entrepreneur; Graphic: Inside the Sketchbooks of the Worldand#8217;s Great Graphic Designers; Design School Confidential; and Design Career: A Practical Guide for Beginning Illustrators and Graphic Designers. A board-member emeritus of Adobe Education Partners by Design program, she holds a Masters in Art Criticism and Writing. Becoming a Design Entrepreneur is a follow-up to Heller and Talarico's co-authored book The Design Entrepreneur. They both live in New York City.