Synopses & Reviews
Not that long ago, graphic design happened mostly on paper. With an X-acto knife, glue, a light table, and a measure of talent, you'd produce beautiful and effective design for publication. Today, a well-rounded graphic designer can find a career in a huge range of mediaWeb, video, broadcast, computer games, animations, and yes, even printblurring the boundaries between disciplines and exploring new creative possibilities.
Authors Steven Heller and David Womack give you a comprehensive guide to the individuals, tools, and trends that are shaping digital design, and so provide an essential resource for anyone considering a career in the field. They look at the many areas of the digital design market, covering everything from the education and training you'll need, design specialties to consider, and the different work settings that may influence your choices. They tell you how to prepare an effective portfolio; how to find a job in your chosen specialty; and what you'll need to advance in your career.
In addition to expert guidance, you'll find behind-the-scenes looks at groundbreaking projects and personal interviews with cutting-edge professionals that are included in each chapter. You'll read how Drexel University Professor Chaomei Chen uses graphics to visualize information; how ESI Design creates monumental eye-catching signs for Times Square; what Khoi Vin, design director for New York Times Digital, looks for in hiring an entry-level designer; how Beatriz Helena Ramos, founder/creative director of Dancing Diablo, evolved from illustrator to leading animator; and how Flash "grand master" Hillman Curtis makes movies for the Web.
You'll also hear from pioneering game designers Rodney Alan Greenblat and Eric Zimmerman, well-known bloggers such as Jim Coudal and Nick Currie, and other thinkers on the present and future of digital design.
With a wealth of information on every major design disciplineeditorial, corporate, book, information, advertising, branding, environmental, and type Becoming a Digital Designer is your portal to a dream career in digital media.
"Thinking of shifting gears and tackling a career in digital design? Becoming a Digital Designer is a must-read then. It provides a thorough overview of this growing field, including game-design, video design, broadcast design and animation." (Dynamic Graphics
, Feb/March 2008)
"If you're new to the field, or haven't gone digital yet, Becoming a Digital Designer is the perfect guide. See what they have to say about the present, and the future, of digital design - and expand your career opportunities - with Becoming a Digital Designer." (Step Inside Design; Jan/Feb 2008)
From the author of the bestselling Becoming a Graphic Designer and the editor of Adobe Think Tank comes this clear overview of the field of digital design
This complete guide to the evolving digital design disciplines opens the door to today’s most sought-after job opportunities in Web, video, broadcast, game, and animation design. Featuring over 45 interviews with leading digital designers and more than 225 illustrations, the book covers everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. This is an ideal starting point for anyone considering a career in the digital design world.
Steven Heller (New York, NY) is the co-chair of the MFA Designer As Author program and co-founder of the MFA in Design Criticism program at the School of Visual Arts, New York. He is the author or editor of over 100 books on design and popular culture, including Becoming a Graphic Designer (0-471-71506-9). David Womack (New York, NY) writes about trends in design and technology for numerous publications and consults on digital strategy for leading organizations. He is the editor of Adobe Think Tank.
Here is a complete guide to the evolving digital design disciplines in which you'll find some of today's most sought-after job opportunities in digital media. Filled with interviews and advice from leading digital designers, this book covers all you need to know to launch your own career in digital designfrom understanding the different types of media; to the skills and education required to get your foot in the door; to how real professionals succeeded in Web, video, broadcast, game design, and animation; and more.
About the Author
is the co-chair of the MFA Designer as Author program and cofounder of the MFA in Design Criticism program at the School of Visual Arts, New York. In addition to being a columnist for the New York Times Book Review
, he is the author or editor of over 100 books on design and popular culture, including the bestselling Becoming a Graphic Designer
David Womack writes about trends in design and technology for numerous publications and consults on digital strategy for leading organizations. He is the Editor of Adobe Think Tank.
Table of Contents
Who Wants to be a Digital Designer?.
Author’s Dialog: Talking About the Digital Revolution.
Plus ça Change.
Word Up: A Glossary.
PART ONE: UNDERSTANDING THE DIGITAL.
Chapter One: Speaking Computer.
A Designer By Any Other Name.
Chapter Two: Action/Reaction.
Tran.sit Studio Tour.
Chapter Three: Information Visualization.
High Tech Graffiti.
Reuters - Angela Greene/Ed Schlossberg.
Gore - Duarte Design.
Cornell Medical Center - Joshua Hester.
Chapter Four: Designing for Growth.
Digital Dark Age.
Daylife - Tom Tercek.
Chapter Five: Designing for Multiple Devices.
Next New Networks - Tim Shey.
PART TWO: MEDIA AND METHODS.
Khoi Vinh on “What it Takes”.
The Perfect Portfolio.
Where the Jobs Are.
Being Digitally Indispensable.
Chapter Six: Web Design.
Liz Danzico .
Jason Santa Maria.
Doug Powell - Type 1 Tools.
AlvinLustig.com - Greg D’Onofrio + Patricia Belen.
Understanding Duchamp - Andrew Stafford.
New York Times Tablet - Nick Bilton.
Commix - Jesse Willmon.
Chapter Seven: Motion Design.
Chapter Eight: Game Design.
Rodney Alan Greenblat.
Chapter Nine: Digital Entrepreneurs.
Student Digital Entrepreneurs.
Very Short List - Bonnie Siegler.
Chapter Ten: Blogs.
Kate Bingamean- Burt.
Core 77 - Stuart Constantine.
Chapter Eleven: Beyond the Screen.
Motorola Hand Held - Kim Mingo.
Ellis Island - Angela Greene/Ed Schlossberg.
Seventh Avenue - Mikon.
Chapter Twelve: Illustration.
Saint of the Month - Josh Gosfield.
Chapter Thirteen: Typography and Graphic Design.
PART THREE: DIGITAL EDUCATION.
Chapter Fourteen: The Education Matrix.
Digital Media for Designers 101.
Denise Gonzales Crisp.