Synopses & Reviews
Written primarily for wedding photographers, this manual starts with the basics of creating a solid business plan, finding customers and marketing to them through online social media outlets and old-fashioned face-to-face meetings, and goes on to coach readers how to build their brand, differentiate their studio from others, and offer enhanced and value-added products and services. Photographers are visionaries by nature, and this book shows them how to look to the future and use what they see to keep their studio on track and in touch with current and future customers. Advances in technology, changes in clients communication methods, and ripples in the economy can all challenge a photographer, but those who follow this plan will be poised to weather the vagaries of the marketplace and achieve long-term success.
Review
"I can sum up Behind the Shutter in one word RELEVANT. Not only is it a brilliant blueprint of how to design a successful photography business, it is packed full of inspiring world class photography as well." —Damon Tucci, author, Tucci and Usmani's The Business of Photography
Review
"[This book] aids photographers in building a wedding photography business. [It] explains business basics, including business and marketing plans, metrics, and pricing; finding clients at bridal shows; marketing to brides on Facebook, Twitter, blogs, websites, and more." —www.BookNews.com
About the Author
Sal Cincotta is a professional photographer who has used his business school education and real-world experience from companies such as Procter & Gamble and Microsoft to grow his studio from a start-up to a million-dollar business in just four years. He lives in O'Fallon, Illinois.