Synopses & Reviews
Ben and Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In andlt;Iandgt;Ben and Jerry's Double-Dip,andlt;/Iandgt; Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal: andlt;BRandgt; andlt;UL TYPE=DISCandgt; andlt;LIandgt;How your commitment to worthy social causes will result in unprecedented customer and employee loyalty -- and increased profit andlt;LIandgt;Practical advice on everything -- from hiring employees to choosing suppliers andlt;LIandgt;Nuts-and-bolts information on values-led finance, retailing, and human resources andlt;/ULandgt; andlt;BRandgt; andlt;Iandgt;Ben and Jerry's Double-Dipandlt;/Iandgt; is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business.
Rosabeth Moss Kanter andlt;/Bandgt; author of andlt;Iandgt;World Class: Thriving Locally in the Global Economyandlt;/Iandgt; andlt;Iandgt;Double-Dipandlt;/Iandgt; serves up a charming and wise insider account of how the ice cream kings built a premium brand and a role model, values-driven company. Leaders in businesses of all sizes will find abundant inspiration and dozens of practical suggestions for creating wealth andlt;Iandgt;andandlt;/Iandgt; well-being.
Anita Roddick andlt;/Iandgt; founder of The Body Shop I love Ben and Jerry because they are an inspiration to any business that recognizes a worldwide responsibility. They understand that decisions affect not just economics but people, too.
andlt;Iandgt;Business Timesandlt;/Iandgt; A very different kind of business book, andlt;Iandgt;Ben and Jerry's Double-Dipandlt;/Iandgt; shows how a company can win the respect of its community, loyalty of its customers, and healthy profits, too, by addressing social concerns as well as the bottom line.
founder of The Body Shop
I love BenandJerry because they are an inspiration to any business that recognizes a worldwide responsibility. They understand that decisions affect not just economics but people, too.
Joel Makower andlt;/Iandgt; author of andlt;Iandgt;Beyond the Bottom Line: Putting Social Responsibility to Work for Your Business and the Worldandlt;/Iandgt; Ben and Jerry have dished up a healthy scoop of wisdom about the power of business to make change -- and make money. andlt;Iandgt;Double-Dipandlt;/Iandgt; clearly and passionately shows that values-driven business is a powerful idea and not merely a flavor of the month.
Tom Chappell andlt;/Iandgt; President and co-founder of Tom's of Maine Ben and Jerry have achieved what we all wish were possible in business -- one set of values, for home and at work. Hurray for them!
Commercial success need not come at the cost of human value. Just ask Ben and Jerry, whose first ice cream shop in an abandoned Vermont gas station grew into a $160 million business. In this book they explain what they call "value-led business".
About the Author
Ben Cohen and Jerry Greenfield, cofounders of Ben and Jerry's Homemade, Inc., opened their first ice cream shop in Burlington, Vermont, in 1978. Cohen is chairperson and Greenfield is vice-chairperson of the board of Ben and Jerry's Homemade, Inc. They live in Vermont.