Synopses & Reviews
With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than print advertising in the US. Social network advertising spending is expected to increase to a staggering $9.8 billion by 2016 in a bid to attract today's media-savvy consumer.
Following the success of the first book in the series, this second volume of The Best Digital Marketing Campaigns in the World highlights 40 brand new campaigns and assesses what they achieved and the business lessons learned. A practical and insightful book, it explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan presents an international collection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds.
The book covers a wide range of world-class award winning campaigns, including household names such as Coca-cola, Red Bull, Harley Davidson, and the most successful viral video of 2012. This new volume is a must-read guide for all marketers looking to embrace the new digital landscape.
Review
<DIV><I>Praise for the previous edition:</I></DIV><div> </DIV>"[O]ffers a fine collection from international successful digital marketing campaigns, and is a pick for any business collection..No business library should be without this!" <B>--Midwest Book Review</B><br><BR>“[B]rings together an international collection of successful digital marketing campaigns…exploring how businesses have harnessed social media, blogs, forums, online video, and email to boost their brand. It is an interesting addition to an industry that is still very new.” --<B>New York Journal of Books</B><br><BR>"This breezy, well-organized, easy-to-read volume is the best summary of the development and application of social media to the marketing arena. ...Highly recommended." <B>--CHOICE<BR></B>
Review
Praise for the previous edition:
"[O]ffers a fine collection from international successful digital marketing campaigns, and is a pick for any business collection..No business library should be without this!" Midwest Book Review
Review
"This breezy, well-organized, easy-to-read volume is the best summary of the development and application of social media to the marketing arena. ...Highly recommended." CHOICE
Synopsis
In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies/brands around the world, 16 in the UK, 5 in the US/Canada, and the rest from Europe, Australia, the Middle East and North Africa, South Africa and South America.
Full of behind-the-scenes insights into campaign strategy, implementation and results, The Best Digital Marketing Campaigns in the World II explores how businesses and agencies, large and small, have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia, Red Bull, Heinz, Harley Davidson, O2, Peugeot, Nike, Samsung, and UEFA, and agencies including Tribal DDB, Scholz and Volkmer, Red Bee, Bell Pottinger Wired, We Are Social and Symbio Digital, this is an inspirational must-read for everyone working in marketing and advertising.
Synopsis
Marketing managers, digital marketing specialists, advertising agencies, media owners, students, digital media specialists
About the Author
Damian Ryan is a digital media and marketing expert who has been working at the forefront of the media industry for over 25 years. He is founder and chairman of The Global Academy of Digital Marketing, a collaborative movement comprised of digital marketers seeking knowledge, case studies, contacts and credible data to help them prosper. He is also a partner with Mediaventura, the UK's leading corporate finance firm for the TIME (Technology, Internet, Media and Entertainment) sector. He is also the author of Understanding Digital Marketing, The Best Digital Marketing Campaigns in the World, and Understanding Social Media (Kogan Page).
Table of Contents
Acknowledgements
About this book
Digital marketing is dead - no its alive - no its all integrated now... eh?
Case study 1 VW BlueMotion Roulette
Case study 2 How Social Saved Water
Case study 3 Oxford and Cambridge Boat Race
Case study 4 Faktum Hotels
Case study 5 JetBlue Getaways
Case study 6 Heinz Beanz for Grown Upz
Case study 7 Harley-Davidsons Open Road Festival
Case study 8 McDonalds. Our Food. Your Questions
Case study 9 Heathrow Boutique
Case study 10 Activia
Case study 11 Deutsche Telekom
Case study 12 Nike 10k Run
Case study 13 Red Bull Stratos
Case study 14 Chickasaw Country
Case study 15 Barclay Card ‘Toys Unleashed
Case study 16 Avaya
Case study 17 Bodyform
Case study 18 Koozai
Case study 19 KWV 3 Brandy
Case study 20 Britain's Best Office Dog
Case study 21 Ikea: Moving the Store
Case study 22 Green for Go!
Case study 23 The Tweet Shop
Case study 24 O2 Rugby
Case study 25 Samsung Facebook Activation
Case study 26 Lufthansa Boeing 747-8
Case study 27 Fortnum & Mason
Case study 28 Louisville Slugger
Case study 29 Screwfix
Case study 30 Polowers
Case study 31 Peugeot: Let Your Body Drive
Case study 32 Hobart: Get Back to Scratch
Case study 33 Freshersfield.com
Case study 34 Naturevalleytrailview.com
Case study 35 ‘The Walking Dead Kill Count
Case study 36 8a Store
Case study 37 UEFA Europa League
Case study 38 Digicel
Case study 39 Axe Wingman
Case study 40 BBC Africa
Whats next?