Synopses & Reviews
Synopsis
A founder partner of the leading design firm Pentagram, Alan Fletcher is considered by many in the graphic design world to be a contemporary master, known for his sharp and unerring sense of style. From the initial brief to the often award-winning outcome, here are more than a hundred of Fletcher's design solutions. Grouped into thematic chapters for instructive reference, the projects demonstrate his lithe and lateral jumps, his skills and techniques and his ability to fuse interpretation, aesthetics and function with apparent ease. The commentary shows how each graphic idea was developed, giving insights both into the individual project and into the way in which the design process can be manipulated.
Synopsis
Marcel Duchamp used the phrase 'Beware Wet Paint' to remind us that it takes time to judge the worth of work. This book looks at thirty-five years of Alan Fletcher's work; some of the most recent may not yet be dry. This is also a book about the design process, the thinking behind the solutions and the methods used to resolve them. To show this more clearly the examples illustrated are, in the main, not displayed in their original context but as images in their own right. Each example is accompanied by a full commentary by Jeremy Myerson. Four essays give further critical and biographical insight to the work, and the man.