Synopses & Reviews
Unlock the amazing story buried in your presentation--and forget boring bullet points forever Now updated for Microsoft Office PowerPoint 2007, this widely-acclaimed book includes seven new examples of compelling presentations from board room to classroom. Communications expert Cliff Atkinson guides you, step by step, through his revolutionary three-step method for increasing the impact of your presentations. You'll discover how to combine classic storytelling techniques with the power of visual media to create a rich, engaging experience. Transform the way you create and deliver your critical message--and quickly bring your ideas to life
FOCUS:
Learn how to distill and shape your best ideas into a crisp and compelling narrative.
CLARIFY:
Use a storyboard to illustrate your ideas, creating the right blend of message and media.
ENGAGE:
Move from merely reading your slides to creating a rich, connected experience with your audience--and increase your impact
CD includes: Cliff's custom templates--build your story Quick reference checklists for compelling presentations Complete eBook--plus bonus content
A Note Regarding the CD or DVD
The print version of this book ships with a CD or DVD. For those customers purchasing one of the digital formats in which this book is available, we are pleased to offer the CD/DVD content as a free download via OReilly Medias Digital Distribution services. To download this content, please visit OReillys web site, search for the title of this book to find its catalog page, and click on the link below the cover image (Examples, Companion Content, or Practice Files). Note that while we provide as much of the media content as we are able via free download, we are sometimes limited by licensing restrictions. Please direct any questions or concerns to [email protected].
Synopsis
Unlock the amazing story buried in your presentation—and forget boring bullet points forever! Now updated for Microsoft Office PowerPoint 2007, this widely-acclaimed book includes seven new examples of compelling presentations from board room to classroom. Communications expert Cliff Atkinson guides you, step by step, through his revolutionary three-step method for increasing the impact of your presentations. You’ll discover how to combine classic storytelling techniques with the power of visual media to create a rich, engaging experience. Transform the way you create and deliver your critical message—and quickly bring your ideas to life!
FOCUS:
Learn how to distill and shape your best ideas into a crisp and compelling narrative.
CLARIFY:
Use a storyboard to illustrate your ideas, creating the right blend of message and media.
ENGAGE:
Move from merely reading your slides to creating a rich, connected experience with your audience—and increase your impact!
CD includes:
- Cliff’s custom templates—build your story!
- Quick reference checklists for compelling presentations
- Complete eBook—plus bonus content!
For customers who purchase an ebook version of this title, instructions for downloading the CD files can be found in the ebook.
About the Author
Critically praised author and presentation expert Cliff Atkinson is revolutionizing the way people use Microsoft PowerPoint to communicate. He is a popular keynote speaker and consultant—teaching his innovative three-step method to Fortune 500 companies, law firms, government agencies, and business schools.
Table of Contents
Dedication; Acknowledgments; About the Author; Introduction; Chapter 1: Making Headlines Beyond Bullet Points; 1.1 Can I Really Change the World with a PowerPoint Presentation?; 1.2 The Perfect PowerPoint Storm; 1.3 Stepping onto the Media Stage; 1.4 A Singular Story; 1.5 The Heart of the Problem; 1.6 Distilling the Essence; 1.7 Mixing Mediums; 1.8 Fade to Gray; 1.9 Stark Choices; 1.10 Winds of Change; 1.11 The Power of BBP in Your Hands; Chapter 2: Teaching an Old Dog New Tricks; 2.1 Three Bedrock Tools of PowerPoint; 2.2 Trick 1: Use Slide Sorter View to Manage the Volume; 2.3 Trick 2: Use Notes Page View to Sync Pictures and Narration; 2.4 Trick 3: Use Normal View to Guide the Eye and Ear; 2.5 A Well-Trained Tool; Chapter 3: Getting Started with BBP; 3.1 What Does the Road Ahead Look Like?; 3.2 Sewing Up Understanding with BBP; 3.3 Step 1: Choose a Story Thread and a Pattern to Follow; 3.4 Step 2: Pull Through Whats Most Important First; 3.5 Step 3: Guide the Visual and Verbal Strands with Your Storyboard; 3.6 The Relative Importance of the Three Steps; 3.7 Getting Started with the BBP Story Template; 3.8 Writing Headlines Using Three Ground Rules; Chapter 4: Planning Your First Five Slides; 4.1 What Will You Show, Say, and Do in the First Five Slides?; 4.2 Starting with the Title and Byline; 4.3 Choosing a Story Thread; 4.4 Choosing a Pattern to Follow; 4.5 Closing the Curtain on Act I; 4.6 10 Tips for Enhancing Act I; Chapter 5: Planning the Rest of Your Slides; 5.1 The Problems of Sequence and Priority; 5.2 Three Columns of Clarity; 5.3 Prioritizing Your Slides; 5.4 Pulling Through Whats Most Important First; 5.5 Lowering the Curtain on Your Story Template; 5.6 10 Tips for Enhancing Your Story Template; Chapter 6: Setting Up Your Storyboard and Narration; 6.1 What Will You Show, Say, and Do During Every Slide?; 6.2 Preparing the Storyboard; 6.3 Planning for the Verbal Channel by Writing Down What Youll Say; 6.4 Planning for the Visual Channel by Sketching Your Storyboard; 6.5 Storyboarding Using Three Ground Rules; 6.6 10 Tips for Enhancing Your Storyboard; Chapter 7: Sketching Your Storyboard; 7.1 What Do I Sketch on Each Slide?; 7.2 Sketching the Act I Slides; 7.3 Sketching the Call to Action and Key Point Slides; 7.4 Sketching an Optional Navigation Bar; 7.5 Sketching the Explanation Slides; 7.6 Sketching the Detail Slides; 7.7 Sketching Your Story Template; 7.8 Ready, Set, Sketch!; Chapter 8: Adding Graphics to Your Storyboard; 8.1 Which Graphics Do I Add to Each Slide?; 8.2 Defining Your Design Constraints; 8.3 Adding Graphics Using Three Ground Rules; 8.4 Starting the Production Flow; 8.5 Applying Custom Layouts to Your Storyboard; 8.6 Adding Graphics to the Call to Action and Key Point Slides; 8.7 Duplicating and Positioning Key Point Slides 1 and 2; 8.8 Creating the Act III Slides; 8.9 Preparing Slides That Dont Require Graphics; 8.10 Adding Graphics to the Act I Slides; 8.11 Adding Graphics to the Explanation Slides; 8.12 Adding Graphics to the Detail Slides; 8.13 Fine-Tuning and Finishing Up; 8.14 Reviewing and Finalizing the Storyboard; 8.15 10 Tips for Enhancing Your Storyboard; Chapter 9: Reviewing a Range of BBP Examples; 9.1 What Other Examples Can I See?; 9.2 Introducing a Case with The Trial; 9.3 Keeping on Track with The Plan; 9.4 Presenting Results with The Analysis; 9.5 Making Information Meaningful with The Report; 9.6 Engaging Students with The Class; 9.7 Putting Your Clients at the Center in The Pitch; 9.8 Handling Objections to BBP; Chapter 10: Delivering Your BBP Presentation; 10.1 Delivering Your Presentation Using Three Ground Rules; 10.2 Removing Distractions; 10.3 Developing a Dialog; 10.4 Improvising Within Constraints; 10.5 Presenting Without Being Present; 10.6 And Now, Presenting . . .; 10.7 10 Tips for Enhancing Your Delivery; Chapter 11: Preparing Others for BBP with a 5-Minute Exercise; 11.1 A Cross-Country Conversation; 11.2 The People Issues; 11.3 The Information Issues; 11.4 Visual Improvisation; 11.5 Sophisticated Simplicity; 11.6 Twenty-FirstCentury Media; BBP Ground Rules and Checklists; The BBP Ground Rules; The BBP Checklists; Presenting BBP with Two Views; Using Slide Show View and Tools; Using Presenter View and Tools; Starting Your Point A and B Headlines; Starting your Call to Action Headlines;