Synopses & Reviews
No matter where you are on the organizational ladder, the odds are high that you've delivered a high-stakes presentation to your peers, your boss, your customers, or the general public. Presentation software is one of the few tools that requires professionals to think visually on an almost daily basis. But unlike verbal skills, effective visual expression is not easy, natural, or actively taught in schools or business training programs. slide:ology fills that void.
Written by Nancy Duarte, President and CEO of Duarte Design, the firm that created the presentation for Al Gore's Oscar-winning film, An Inconvenient Truth, this book is full of practical approaches to visual story development that can be applied by anyone. The book combines conceptual thinking and inspirational design, with insightful case studies from the world's leading brands. With slide:ology you'll learn to:
- Connect with specific audiences
- Turn ideas into informative graphics
- Use sketching and diagramming techniques effectively
- Create graphics that enable audiences to process information easily
- Develop truly influential presentations
- Utilize presentation technology to your advantage
Millions of presentations and billions of slides have been produced -- and most of them miss the mark. slide:ology will challenge your traditional approach to creating slides by teaching you how to be a visual thinker. And it will help your career by creating momentum for your cause.
Unlock the amazing story buried in your presentation—and forget boring, bullet-point-riddled slides forever! Guided by communications expert Cliff Atkinson, you’ll walk you through an innovative, three-step methodology for increasing the impact of your presentation. Discover how to combine classic storytelling techniques with the power of visual media to create a rich, engaging experience with your audience. Fully updated for PowerPoint 2010, and featuring compelling presentation examples from classroom to boardroom, this book will help transform your presentations—and your business impact!
'The gold-standard collection of best practices for creating effective slide presentations. With the proliferation of presentation software in the workplace, presentations have become a primary means of communication. This stunning full-color book teaches conceptual thinking, inspirational design, and solid principles with insightful interviews and many before-and-after examples.\n
About the Author
Principal of Duarte Design since 1990, Nancy Duarte passionately pursues the presentation development and design niche. One of the largest design firms in Silicon Valley and listed as a top woman-owned business in the area, Duarte Design is one of the few agencies in the world focused solely on presentations, whether they are delivered in person, online or via mobile device. Nancy's twenty years of experience working with global companies and thought leaders has influenced the perception of some of the world's most valuable brands and many of humanity's common causes.
Table of Contents
Acknowledgments; Dedication; Introduction; How this Book Is Organized; Where to Get the Companion Content; How to Access Your Online Edition Hosted by Safari; How to Get Support & Provide Feedback; Chapter 1: The Perfect PowerPoint Storm; 1.1 Stepping onto the Media Stage; 1.2 A Singular Story; 1.3 The Heart of the Problem; 1.4 Distilling the Essence; 1.5 Mixing Mediums; 1.6 Fade to Gray; 1.7 Stark Choices; 1.8 Winds of Change; 1.9 The Power of BBP in Your Hands; Chapter 2: Realigning Our PowerPoint Approach with the Research; 2.1 Three Bedrock Tools of PowerPoint; 2.2 Realignment 1: Use Slide Sorter View to Manage the Volume of Information in Your Presentation; 2.3 Realignment 2: Use Notes Page View to Synchronize What You Show and What You Say; 2.4 Realignment 3: Use Normal View to Guide Attention on the Screen; 2.5 A Well-Trained Tool; Chapter 3: Building a Foundation with the BBP Story Template; 3.1 What Does the Road Ahead Look Like?; 3.2 Sewing Up Understanding with BBP; 3.3 Step 1: Choose a Story Thread and a Pattern to Follow; 3.4 Step 2: Pull Through Whats Most Important First; 3.5 Step 3: Guide the Visual and Verbal Strands with Your Storyboard; 3.6 Getting Started with the BBP Story Template; 3.7 Writing Headlines Using Three Ground Rules; Chapter 4: Planning Your First Five Slides; 4.1 What Will You Show, Say, and Do in the First Five Slides?; 4.2 Starting with the Title and Byline; 4.3 Choosing a Story Thread; 4.4 Choosing a Pattern to Follow; 4.5 Closing the Curtain on Act I; 4.6 10 Tips for Enhancing Act I; Chapter 5: Planning the Rest of Your Slides; 5.1 And Now Presenting
Act II; 5.2 Threading the Eye of the Needle Using a Hierarchy; 5.3 Prioritizing Your Slides; 5.4 Pulling Through Whats Most Important First; 5.5 Lowering the Curtain on Your Story Template; 5.6 10 Tips for Enhancing Your Story Template; Chapter 6: Setting Up Your Storyboard and Narration; 6.1 What Will You Show, Say, and Do During Every Slide?; 6.2 Preparing the Storyboard; 6.3 Planning for the Verbal Channel by Writing Down What Youll Say; 6.4 Planning for the Visual Channel by Sketching Your Storyboard; 6.5 Storyboarding Using Three Ground Rules; 6.6 10 Tips for Enhancing Your Storyboard; Chapter 7: Sketching Your Storyboard; 7.1 What Do I Sketch on Each Slide?; 7.2 Sketching the Act I Slides; 7.3 Sketching the Call to Action and Key Point Slides; 7.4 Sketching an Optional Navigation Bar; 7.5 Sketching the Explanation Slides; 7.6 Sketching the Detail Slides; 7.7 Sketching Your Story Template; 7.8 Ready, Set, Sketch!; Chapter 8: Adding Graphics to Your Slides; 8.1 Which Graphics Do I Add to Each Slide?; 8.2 Defining Your Design Constraints; 8.3 Adding Graphics Using Three Ground Rules; 8.4 Starting the Production Flow; 8.5 Applying Final Slide Layouts to Your Storyboard; 8.6 Adding Graphics to the Call To Action and Key Point Slides; 8.7 Preparing Slides That Dont Require Graphics; 8.8 Adding Graphics to the Act I Slides; 8.9 Adding Graphics to the Explanation Slides; 8.10 Adding Graphics to the Detail Slides; 8.11 Creating the Act III Slides; 8.12 Fine-Tuning and Finishing Up; 8.13 Reviewing and Finalizing the Storyboard; 8.14 10 Tips for Enhancing Your Storyboard; Chapter 9: Delivering Your BBP Presentation; 9.1 Delivering Your Presentation Using Three Ground Rules; 9.2 Removing Distractions; 9.3 Prompting a Dialog; 9.4 Improvising Within Constraints; 9.5 Presenting Without Being Present; 9.6 And Now, Presenting
; 9.7 10 Tips for Enhancing Your Delivery; Chapter 10: Reviewing a Range of BBP Examples; 10.1 What Other Examples Can I See?; 10.2 Introducing a Case with The Trial; 10.3 Keeping on Track with The Plan; 10.4 Presenting Results with The Analysis; 10.5 Making Information Meaningful with The Report; 10.6 Engaging Students with The Class; 10.7 Putting Your Clients at the Center in The Pitch; 10.8 Handling Objections to BBP; BBP Ground Rules and Checklists; The BBP Ground Rules; The BBP Checklists; Presenting BBP with Two Views; Using Slide Show View and Tools; Using Presenter View and Tools; Starting Your Point A and B Headlines; Starting Your Call to Action Headlines; Creating Custom BBP Layouts; Creating the Key Point Slide Layout Manually; Creating the Explanation Slide Layout Manually; Creating the Detail Slide Layout Manually; Adding an Optional Navigation Bar Manually; Adding Automated Animation; Adjusting the Notes Master Layout;