Synopses & Reviews
This practical text takes students step-by-step through the pre-production processes of apparel product development: planning, forecasting, fabricating, line development, technical design, pricing, and sourcing. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay. Now in full color, this 3rd Edition includes a greater focus on sustainability and business ethics, fast fashion calendars and their impact on product development, and the effect of social media on design and distribution. The text also includes a discussion of how technologies—such as color matching, body scanning, and the use of avatars for fitting and patternmaking—have advanced in their accuracy and commercial applications. Chapters have been updated to incorporate current practices in sourcing, pricing, and costing with a more focused point of view on how increasingly sophisticated distribution channels impact the product development process.
Synopsis
This practical text takes students step-by-step through the preproduction processes of apparel product development: planning, forecasting, fabricating, developing silhouettes and specifications, pricing, and sourcing. It demonstrates how these processes must be coordinated to get the right product to retail when consumers want it and at a price they are willing to pay. Based on consultations with some of the most successful and innovative firms in the fashion business, the 2nd Edition covers the evolving partnerships among textile suppliers, product developers, manufacturers, and retailers as they work to develop apparel products in today's customer-driven environment.
Synopsis
Now in full colour, the third edition of this practical text takes students step-by-step through the pre-production processes of apparel product development: planning, forecasting, fabricating, line development, technical design, pricing and sourcing and includes a greater focus on current issues, for example sustainability and business ethics.
About the Author
Sandra J. Keiser is associate professor and chairperson of the Fashion Department of Mount Mary College.
Myrna B. Garner is associate professor in the Department of Family and Consumer Sciences at Illinois State University and a member of the Graduate Faculty.
Table of Contents
Planning for Success
• The Role of Product Development in the Apparel Supply Chain
• Business Planning
• Consumer Markets
Creative Planning
• Trend Forecasting
• Color Management
• Fabrication
• Findings and Trim
• Garment Styling
• Line Development
Technical Design
• Translating Concept to Product
• Sizing and Fit
• Quality Specifications and Vendor Compliance
Production Planning and Distribution
• The Role of Sourcing
• Pricing and Costing
• Retail Distribution