Synopses & Reviews
The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organizations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.
About the Author
Mats Lindgren is a Managing Partner and Founder of Kairos Future.
Jörgen Jedbratt is a Strategic Advisor, writer and partner of Kairos Future.
Erika Svensson is a partner at Kairos Future.
Table of Contents
PART I: THE CONTEXT * What is the Mobile Marketplace Really About ? * The Topography of Mobility, Information and Marketing * Humans as Mobile Creatures *
PART II: CONDITIONS, DRIVING FORCES AND TRENDS * Technology, People, Institutions and the Economy * Technology * Institutions * People * Economics * The New Marketing Logic *
PART III: THE ARENA * Players in the Mobile Marketplace * Digression: The Future of the Mobile Marketplace, According to Users and Experts *
PART IV: TOMORROW'S MOBILE MARKETPLACE * The Mobile Marketplace in 2007 * Four Pictures of Mobile Tomorrows
PART I: THE CONTEXT * What is the Mobile Marketplace Really About ? * The Topography of Mobility, Information and Marketing * Humans as Mobile Creatures * PART II: CONDITIONS, DRIVING FORCES AND TRENDS * Technology, People, Institutions and the Economy * Technology * Institutions * People * Economics * The New Marketing Logic * PART III: THE ARENA * Players in the Mobile Marketplace * Digression: The Future of the Mobile Marketplace, According to Users and Experts * PART IV: TOMORROW'S MOBILE MARKETPLACE * The Mobile Marketplace in 2007 * Four Pictures of Mobile Tomorrows