Synopses & Reviews
Beyond Powerful Radio
is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio
offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copyrighting, sales, commercials, promotions, production, research, fundraising, and more.
Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience.
Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers.
A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. For ordering purposes, Instructor Manual ISBN is 9780240522678.
- Identify and develop strong personalities - Are you a generator or reactor?
- How to do a radio show and to create exciting content; to write and present compelling news
- What to do in case of emergency
- Work effectively across multiple platforms
- Show prep and aircheck techniques
- Strengthen interviews
- Learn powerful storytelling techniques
What people are saying about Valerie Geller's Creating Powerful Radio
"A tremendous work!"
- Scott Shannon,
program director/air personality
WPLJ, New York
"This is the book I hope my competitors don't read.
It's required reading for my staff."
- Jerry Bell,
managing news editor,
"If you want to understand what makes radio work, read this, then read it again."
- Jon Faine,
774 ABC Radio
"It should be a textbook."
- Chris Berry,
WMAL, Washington, DC
"If you want to achieve compelling radio and increase audiences, read this book immediately! Station 97.3 in London has experienced massive growth using its methods."
- Scott Solder
LBC Radio, London
"This book helped me create Britain's most successful local radio station, with a 40 percent market share and number one in the UK. Buy it. It works!"
- Keri Jones,
"Making it in broadcasting takes more than just luck. Creating Powerful Radio is your 'Road Guide' to success in radio."
- Andy Vierra
KNUU, Las Vegas
"This book will help your show get better."
- Al Rantel
talk show host
KABC, Los Angeles
- Paul Fisher,
vice president, Rogers Radio
Vancouver, BC, Canada
"Valerie Geller's first book was a triumph. It has proved to be an excellent primer for my staff. Valerie is an inspiration. If you can't get her for your station, buy this book."
- John Ryan, managing director
BBC Radio. Manchester, UK
"Creating Powerful Radio is a fine guide for people inside the radio biz and an explanation of that biz to people outside, including the people who would like to get in. It's the kind of book where the reader thinks, 'Oh that's why they do that.' "
- David Hinkley
New York Daily News
"This should be required reading in every newsroom and every radio station."
- Radio World
"Creating Powerful Radio might eventually make an executive's job at a satellite formatted affiliate much tougher."
- Professor Peter Hunn
Communications Studies Department
State University of New York, Oswego
"It's great. Read it!"
- Kim Komando
syndicated air personality
"I recommend it to everyone and I use it in my classes. I love this book."
- Jo Maeder (The Rock 'N Roll Madame)
air personality and instructor
New York University
"Packed with insights, well written, and fun to read. It's obvious why so many radio people consider this book 'a must!' "
- John Sawatsky, professor of journalism
Carleton University, Ottawa, ON, Canada
- Phil Taylor,
"Creating Powerful Radio contains valuable
tips and information for presenters, managers, and programmers."
- Julia Sullivan,
Music & Media
"Useful and practical."
- Jan Orskov, journalist,
Danmarks Radio, Denmark
"It's my bible!"
- Asa Paborn,
SBS Radio, Stockholm, Sweden
"We gave copies to the entire staff."
- Viktor Worms, Antenne Bayern
"Anyone even considering a career in radio should read this!"
- Adele Scheele, Ph.D,
Career Strategist, Author - "Skills for Success"
About the Author
Internationally acclaimed broadcast consultant Valerie Geller works with top stations and broadcast groups throughout the world, leading “Creating Powerful Radio” workshops and coaching programmers, on-air personalities, journalists and managers learn techniques to strengthen the programming and grow audiences. Since 1991, she has worked with more than 500 stations in 30 countries to enhance programming in radio, television, podcasting, streaming and new media. Named by Radio Ink magazine as one of the 50 Most Influential Women in Radio, Valerie’s contribution to the industry was also recognized by the Conclave’s 2010 Rockwell Award. A broadcast veteran with more than 30 years experience, Geller programmed WABC in New York, served as news director at K101 in San Francisco, helped set up the talk programming at KFI in Los Angeles and has held various management, news and on-air positions at several major market U.S. stations and served on the broadcast board of the Associated Press and the Radio & TV News Directors Association. Geller has also guest lectured at Columbia University’s Graduate School of Journalism and New York University in New York City. As a seminar leader, keynoter or conference speaker, Valerie Geller has presented at the (NAB) National Association of Broadcasters, (RTNDA) Radio & TV News Directors Association, The Conclave Learning Conference, (PRPD) the Public Radio Program Directors Association, The (RAB) Radio Advertising Bureau, Radio & Records Talk Radio Seminar, and (APTRA) The Associated Press TV and Radio Association, (BEA) Broadcast Educator’s Association, (IBS) Intercollegiate Broadcasting System conference and (NBS) National Broadcasting Society Conference USA state broadcast association presentations and workshops include: Arkansas, New Mexico, Illinois, Wisconsin, West Virginia, Ohio, Kansas, South Carolina and Vermont. Geller has also presented at the 37th Annual (CRS) Country Radio Broadcasters Seminar, (NRBA) National Religious Broadcasters Association, (GMA) The Gospel Music Association conference, (CAB) The Canadian Association of Broadcasters, (CMW) Canadian Music Week, and RTNDA Canada. In Europe, she has keynoted conferences, or presented workshops for the Swedish Radio Academy, the British Radio Academy, (RCS) Radio Conference of Poland, Norway's Radio Days, Danmark's Radio Days, The (EBU) European Broadcasters Union, The EGTA, The Median Forum in Cologne, The European NAB (Prague, Paris, Athens), at various universities and the International Radio Symposium in Montreux and more.
TV News Directors Association, has been a program director (WABC - New York), news director, (KIOI, San Francisco) and executive producer, (KFI in Los Angeles) and held a number of management and on air positions at several major market radio stations in the USA. Geller is an award winning journalist and is the 2010 recipient of the Conclave's highest honor: "The Rockwell Lifetime Achievement Award for Broadcasting" and has been named "One of the Most Influential Women in Radio by Radio Ink Magazine. Beyond Powerful Radio is her fourth book.
Table of Contents
Part I Tools: Creating Content for Any Platform
1 Creating Powerful Content-No Longer "Just Radio"
2 Are You a Generator or a Reactor?
3 Personality Radio and Morning Shows
4 From Rock to Talk (For Anyone Who Wants to Do a Talk Show!)
5 Local vs. National Programming
6 Performance and Formatics
7 Finding and Developing Talent
9 Managing High-Ego Talent
10 Avoiding Burnout
11 Show Prep
13 Radio Talk Shows
14 Call Screening
15 Interview Techniques-for Journalists, Talk Hosts and Music Personalities
16 Public Service
Part II Storytelling and Voice
17 Becoming a Powerful Storyteller
18 Your Voice-Improving Your Instrument
Part III News
19 Creating Powerful News
20 In Case of Emergency
21 Citizen Journalism
22 Traffic and Weather Together
24 News Anchoring
25 Multi-version News
26 Integrating News and Talk for Radio, TV and the Web
27 Integrating Radio and TV News
Part IV Working Across Multi-Platforms
28 Audio Communication Across Multiple Delivery Platforms: Broadcasting, Streaming, Video, Social Media, Podcasting, and Beyond...
Part V Marketing Content
30 Branding-Building The Brand Beyond Radio
Part VI Making Money
31 Sales and Commercials
32 Fundraising and Giving
Part VII Understanding the Audience
33 LifeStage Demographics
Part VIII Final Notes
35 Final Notes