Synopses & Reviews
This book shows us how we can hone our instinctive ability to know in an instant, helping us to bring out the best in our thinking and become better decision makers in our homes, offices and in everyday life. Gladwell reveals how the power of 'blink' could fundamentally transform our relationships, the way we consume, create and communicate, how we run our businesses an and even our societies. You'll never think about thinking in the same way again.
Bestselling author Malcolm Gladwell revolutionizes the way we understand the world within. Blink is a book about about choices that seem to be made in an instant in the blink of an eye that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? How do our brains really work? Why are the best decisions often impossible to explain to others?