Synopses & Reviews
Blog is short for Web log-an online site with time-dated postings, maintained by one or more posters, that features links and commentary. But that is like saying a car is a means of transportation featuring four wheels. Millions are changing their habits when it comes to information acquisition, and the blogosphere has appeared so suddenly as to surprise even the most sophisticated of analysts. In Blog, best-selling author Hugh Hewitt helps you catch up with and get ahead of this phenomenon.
Up until now no influential blogger has written a definitive book about this phenomenon. Since Hugh Hewitt's blog site-HughHewitt-was launched in early 2002, more than 18 million people have visited this site. Why does this visitor traffic matter? People's attentions are up for grabs. If you depend upon the steady trust of others, suddenly you have an audience waiting to hear from you. The race is underway, though, to gain mindspace and to be part of the blogosphere readers' habits and to position yourself as well as your business or organization at the forefront of this information movement.
Synopsis
-Blog- is short for -Web log-?an online site with time-dated postings, maintained by one or more posters, that features links and commentary. That's the most basic definition, but it is like saying a car is a means of transportation featuring four wheels. In Blog, syndicated radio talk show host and best-selling author Hugh Hewitt helps you catch up with and get ahead of this phenomenon.
-Millions of people are changing their habits when it comes to information acquisition, - writes Hewitt. -This has happened many times before?with the appearance of the printing press, then the telegraph, the telephone, radio, television, and Internet. Now the blogosphere has appeared, and it has come so suddenly as to surprise even the most sophisticated of analysts.-
If you doubt the influence blogs have in society, think again. Better yet, just ask Senator Trent Lott regarding his comments at Strom Thurmond's birtuday celebration. Ask New York Times editor-in-chief Howell Raines about reporter Jayson Blair's fabricated stories. Ask Dan Rather and CBS about President Bush's National Guard documents faxed from a Texas Kinko's. Or ask John Kerry about his battle with Swift Boat veterans. All of these major stories were fully covered by the mainstream media only after their exposure in the blogosphere.
-Hugh Hewitt is] the unofficial historian of the blogging movement.- ?The Wall Street Journal