Synopses & Reviews
Prepare to launch into the blogosphere — here's your ticket!
What do you want to tell the world? Get started today with this guide to creating and solidifying your place in the blogosphere. You'll discover all the strategies and tools you'll need to launch a blog and get noticed. From selecting a platform and writing your first post to including ads and using Twitter, you'll be piloting a blog in no time!
What's your niche? — follow guidelines to choose a niche and set your blog up for success
Build your business — create a business blog marketing plan and choose business bloggers
Make the right decision — select the best blogging applications and blog hosts to meet your goals
Extend and enhance your blog — from optimizing your content for search engines to creating blog feeds, get up to speed on the available tools
Gain a following — discover the secrets of blogging success as you market your blog and build a community
Show me the money — find out how to earn income by adding blog advertising, publishing sponsored reviews, and selling merchandise
Enter the world of microblogging — learn how to create your Twitter profile, follow other users, write and publish tweets, and more
Open the book and find:
Advice on choosing a blog topic
The rules of the blogosphere
Tips on selecting the right blogging application
How to write to attract search engines
Ways to analyze your blog's performance
How to find and edit images to spice up your posts
Guidance on creating a podcast or vlog
Secrets of making money from your blog
8 books in 1
Joining the Blogosphere
Corporate and Business Blogging
Choosing a Blogging Application
Promoting and Growing Your Blog
Making Money from Your Blog
Microblogging with Twitter
Blogging All-in-One for Dummies will include 8 books and will cut through the clutter and make sense of the facts related to blogging. It will include all the information a person who is considering starting a blog (or has just joined the blogosphere) needs to be an active and welcome member to the blogging community. Readers will discover the various software and tools available to bloggers to help them get the most of their blogging experiences, which apply to all blogging applications. They will also find out how to promote their blogs, which includes a detailed guide to microblogging, specifically through Twitter, the most popular microblogging application. Finally, readers will discover how to make money from their blogging efforts through blog monetization opportunities.
The 8 Books will be: Joining the Blogosphere Working With Blogging Software Extending Your Blog With Tools Marketing Your Blog Microblogging Making Money With Your Blog Corporate Blogging Niche Blogging
A complete guide to creating and establishing your place in the blogosphere!
New blogs are being launched at the rate of 175,000 a day. To stand out from the masses, bloggers need the detailed information and advice packed into this all-in-one guide.
Here's what new bloggers need to get started and what experienced bloggers need to upgrade and even earn money from their blogs. Eight self-contained minibooks cover joining the blogosphere, blogging software, tools that extend your blog, marketing your blog, microblogging, making money from your blog, corporate blogging, and niche blogging.
- Blogging is replacing traditional media and gaining credibility; to succeed, bloggers need a greater understanding of blogging basics, tools, and techniques
- Eight minibooks cover getting started, software, other tools, blog marketing, microblogging (including Twitter), monetizing your blog, and corporate and niche blogging
- Helps new bloggers become active and productive members of the blogging community
- Provides vital information for both hobby bloggers and those who want to build a career around blogging
Presented in the fun and friendly For Dummies style, Blogging All-in-One For Dummies is a complete reference guide to starting and maintaining a successful blog.
About the Author
Susan Gunelius is President and CEO of KeySplash Creative, Inc., a full-service marketing communications company (www.KeysplashCreative.com). She is the author of several books, including Google Blogger For Dummies. Gunelius also owns one of the leading blogs for business women, Women on Business (www.WomenonBusiness.com).
Table of Contents
Book I: Joining the Blogosphere.
Chapter 1: Joining the Blogosphere.
Chapter 2: Preparing to Start and Write a Blog.
Chapter 3: Blogging Basics.
Chapter 4: Blogging Rules and Ethics.
Book II: Niche Blogging.
Chapter 1: Understanding Niche Blogging.
Chapter 2: Benefi ting from a Niche Blog Approach.
Chapter 3: Choosing Your Niche.
Chapter 4: Writing for Your Niche.
Book III: Corporate and Business Blogging.
Chapter 1: Starting a Business Blog.
Chapter 2: Developing a Business Blog Marketing Plan.
Chapter 3: Choosing Business Bloggers.
Chapter 4: Writing a Business Blog.
Chapter 5: Keeping Yourself and Your Company out of Trouble.
Book IV: Choosing a Blogging Application.
Chapter 1: Choosing a Blogging Application.
Chapter 2: Finding the Right Blogging Application.
Chapter 3: Taking a Look at WordPress.
Chapter 4: Using Google Blogger.
Chapter 5: Understanding TypePad.
Book V: Blogging Tools.
Chapter 1: Search Engine Optimization.
Chapter 2: Measuring Blog Performance.
Chapter 3: Editing and Finding Images.
Chapter 4: Understanding RSS, Blog Feeds, Subscriptions, and Syndication.
Chapter 5: Using Offl ine Blog Editors.
Chapter 6: Creating a Podcast.
Chapter 7: Creating a Vlog.
Book VI: Promoting and Growing Your Blog.
Chapter 1: Secrets to Blogging Success.
Chapter 2: Building Community.
Chapter 3: Social Networking.
Chapter 4: Social Bookmarking.
Chapter 5: Inviting or Being a Guest Blogger.
Chapter 6: Hosting Blog Contests.
Chapter 7: Joining Blog Carnivals.
Book VII: Making Money from Your Blog.
Chapter 1: Blog Advertising 101.
Chapter 2: Publishing Contextual Ads.
Chapter 3: Using Text Link Ads.
Chapter 4: Placing Impression Ads.
Chapter 5: Making Money with Affi liate Advertising.
Chapter 6: Publishing Sponsored Reviews and Paid Posts.
Chapter 7: Merchandising for Profit.
Chapter 8: Displaying Ads in Your Blog's Feed.
Chapter 9: Selling Ad Space Directly.
Chapter 10: Benefi ting from Indirect Monetization Opportunities.
Book VIII: Microblogging with Twitter.
Chapter 1: Getting the Short Story with Microblogging.
Chapter 2: Getting Started with Twitter.
Chapter 3: Getting More out of Twitter.
Chapter 4: Using Third-Party Twitter Applications.