Synopses & Reviews
Dive into the exciting blogosphere so you can create, publish, and maintain your own blog
Blogging is fun, and this comprehensive guide makes it easy to get started! From blogging terms and platforms to theories and effective strategies, you'll find all the information you need to join the blogosphere and achieve your goals. So start thinking about what you want to write about and get ready to head down the path to blogging success!
- Find a niche determine what you want to write about and quickly set up your blog
- Blogging for business follow steps to start a business blog and review companies that are doing it effectively to gain powerful ideas
- Picking a platform select the best blogging applications and blog hosts to meet your needs
- Get a helping hand learn about the tools to help with search engine optimization, analyze your blog's performance, create a podcast, and more
- Build a following find out the secrets to blogging success, how to build a community, and ways to market your blog using social media
- Show me the money discover the monetization opportunities waiting for you in the blogosphere, including enabling advertising, publishing sponsored reviews, and selling merchandise
Open the book and find:
- Advice for picking a domain name that stands out
- The rules of the blogosphere you must follow
- Details of WordPress®, Blogger, and Tumblr®
- Steps for creating a blog feed and adding images
- How to blog on the go using a mobile device
- Secrets to making money from your blogging efforts
- Microblogging basics using Twitter
8 books in 1
- Joining the Blogosphere
- Niche Blogging
- Corporate and Business Blogging
- Choosing a Blogging Application
- Blogging Tools
- Promoting and Growing Your Blog
- Making Money from Your Blog
- Microblogging with Twitter®
Synopsis
Blogging All-in-One for Dummies, 2nd Edition will include 8 updated books and will cut through the clutter and make sense of the facts related to blogging. It will include all the information a person who is considering starting a blog (or has just joined the blogosphere) needs to be an active and welcome member to the blogging community. Readers will discover the various software and tools available to bloggers to help them get the most of their blogging experiences, which apply to all blogging applications. They will also find out how to promote their blogs, which includes a detailed guide to microblogging, specifically through Twitter and Tumblr, the most popular microblogging application. Finally, readers will discover how to make money from their blogging efforts through blog monetization opportunities.
The 8 Books will be:
- Joining the Blogosphere
- Working With Blogging Software
- Extending Your Blog With Tools
- Marketing Your Blog
- Microblogging with Twitter and Tumblr
- Making Money With Your Blog
- Corporate Blogging
- Niche Blogging
Synopsis
A complete update to the ultimate reference guide on blogging basics!The increase in the number of blogs is seemingly endless and continues to grow at a phenomenal rate, thanks in part to the rise of smartphones, tablets, and blogging applications. With this kind of popularity, how can a blogger stand out from the rest of the masses? This all-in-one guide is packed with detailed information and advice that helps you create and solidify your place in the blogosphere. You’ll learn how to get started, use blogging tools, collaborate with other bloggers, become a part of mobile blogging, and much more.
- Covers getting started, working with blogging software, other tools, blog marketing, microblogging (including Twitter), making money with your blog, and corporate and niche blogging
- Helps new bloggers become active and productive members of the blogging community
- Provides vital information for both hobby bloggers and those who want to build a career around blogging
Blogging All-in-One For Dummies, 2nd Edition cuts through the clutter and offers you a fun and friendly reference guide to starting and maintaining a successful blog.
About the Author
Susan Gunelius is a 20-year marketing veteran and President and CEO of KeySplash Creative, Inc. (www.keysplashcreative.com), a marketing communications company. She writes about marketing, branding, and social media for Forbes and entrepreneur.com, is featured on CNBC and BusinessWeek.com, and owns the award-winning blog WomenOnBusiness.com.
Table of Contents
Introduction 1
Book I: Joining the Blogosphere 7
Chapter 1: Joining the Blogosphere 9
Chapter 2: Preparing to Start and Write a Blog 29
Chapter 3: Blogging Basics 43
Chapter 4: Blogging Rules and Ethics 65
Book II: Niche Blogging 79
Chapter 1: Understanding Niche Blogging 81
Chapter 2: Benefi ting from a Niche Blog Approach 95
Chapter 3: Choosing Your Niche 105
Chapter 4: Writing for Your Niche 127
Book III: Corporate and Business Blogging 147
Chapter 1: Starting a Business Blog 149
Chapter 2: Developing a Business Blog Marketing Plan 175
Chapter 3: Choosing Business Bloggers 195
Chapter 4: Writing a Business Blog 213
Chapter 5: Keeping Yourself and Your Company out of Trouble 225
Book IV: Choosing a Blogging Application 239
Chapter 1: Choosing a Blogging Application 241
Chapter 2: Finding the Right Blogging Application 251
Chapter 3: Taking a Look at WordPress 269
Chapter 4: Using Google Blogger 299
Chapter 5: Understanding TypePad 327
Chapter 6: Blogging with Tumblr 355
Book V: Blogging Tools 375
Chapter 1: Search Engine Optimization 377
Chapter 2: Measuring Blog Performance 393
Chapter 3: Editing and Finding Images 409
Chapter 4: Understanding RSS, Blog Feeds, Subscriptions, and Syndication 427
Chapter 5: Blogging on the Go 441
Chapter 6: Creating a Podcast 451
Chapter 7: Creating a Vlog 469
Book VI: Promoting and Growing Your Blog 485
Chapter 1: Secrets to Blogging Success 487
Chapter 2: Building Community 495
Chapter 3: Social Networking 503
Chapter 4: Social Bookmarking 517
Chapter 5: Inviting or Being a Guest Blogger 529
Chapter 6: Hosting Blog Contests 539
Book VII: Making Money from Your Blog 551
Chapter 1: Blog Advertising 101 553
Chapter 2: Publishing Contextual Ads 561
Chapter 3: Using Text Link Ads 575
Chapter 4: Placing Impression Ads 583
Chapter 5: Making Money with Affi liate Advertising 589
Chapter 6: Publishing Sponsored Reviews and Paid Posts 603
Chapter 7: Merchandising for Profit 613
Chapter 8: Displaying Ads in Your Blog’s Feed 621
Chapter 9: Selling Ad Space Directly 629
Chapter 10: Benefi ting from Indirect Monetization Opportunities 641
Book VIII: Microblogging with Twitter 649
Chapter 1: Getting the Short Story with Microblogging 651
Chapter 2: Getting Started with Twitter 659
Chapter 3: Getting More out of Twitter 679
Chapter 4: Using Third-Party Twitter Applications 699
Glossary 713
Index 723