Synopses & Reviews
According to the Small Business Administration, ninety percent of service businesses will fail within the first five years. They fail not because they don't offer great services and products, but because the owners are extremely uncomfortable with traditional marketing and sales. The result is a frustrated, isolated, and overwhelmed business owner who does not know there is an entirely different, highly successful approach to marketing and sales availableand it's laid out in the pages of Book Yourself Solid.
Book Yourself Solid is based on Michael Port's proven system for getting more clients. And it works. In fact, ninety-three percent of business owners who have used the system have experienced a thirty-four percent increase in their total number of clients and a forty-two percent increase in sales in the first year alone.
Original, wildly inspiring, personal, and provocative, Book Yourself Solid is an easy-to-follow road map for starting and growing your service business based on seven core self-promotion strategies. Through verbal and written exercises, you'll not only learn how to develop a strong marketing plan and brand identity, but you'll also learn why self-promotion is absolutely critical to your successand how to do it with passion and purpose. Even if you hate the idea of marketing and selling yourself, this practical, inspirational guide will lift you up and give you the confidence you need to comfortably and authentically market yourself and your services, tap into an endless supply of quality referrals, and watch your business grow.
If you're a seasoned professional, you'll find the fresh ideas and tactics you need to keep bringing in new business for years to come. If you're a novice service professional looking for a complete business building system, you'll have the keys to unlock long-lasting business prosperity, security, and abundance for yourself and your family. Once you make a name for yourself using the seven core strategies for self-promotion, you'll be able to run a profitable, meaningful, and absolutely booked-solid business overflowing with as many clients as your heart desires.
Book Yourself Solid is a one-of-a-kind, step-by-step guide to building a successful service business from the ground up. These proven methods have helped thousands of service professionals realize their dreams. And they will do the same for you.
The author shares his original system for getting more clients by following seven self-promotion strategies. You’ll gain the confidence to authentically market yourself and your services and tap into a bountiful supply of referrals. (Realtor Magazine, July 2006)
Book Yourself Solid is a complete, step-by-step instructional roadmap for starting and growing a service business. Original, wildly inspiring, personal, and provocative, Book Yourself Solid sheds new light on traditional ways independent business owners approach sales and marketing and explains simple, yet effective techniques that create relentless demand for their services. More than 200 proven marketing strategies promise to attract new clients, earn endless referrals, and build professional relationships that last a lifetime. This priceless advice is cutting-edge, reliable, and easy to follow.
Imaginative and innovative exercises, both written and verbal, take readers through the exact steps needed to create a strong marketing plan, establish a brand identity, and self-promote effectively. Readers get an unprecedented overview of marketing and discover:
- Unique systems that will emotionally connect offers to potential clients eliminating the need to " sell" again
- The magical properties of " reputation marketing"
- How to remain " top of mind" with current clients without wasting precious time or spending hefty marketing dollars
- The seven self-promotion strategies: Networking, Web Marketing, Writing, Speaking, Keep-In-Touch, Referrals, and Direct Outreach
Michael Port (Mechanicsville, PA) is the creator of Think Big Revolution, an online club for service professionals; the bestselling Book Yourself Solid line of training products; and the Product Factory, the top information product creation program on the Internet. He owns a successful consulting business, through which he has provided lectures, training, and coaching services to more than 20,000 business owners.
Praise for Book Yourself Solid
"Lead generation and conversion is the heart of any marketing enterprise, and Michael Port's ingenious and practical system is among the best I've seen. Read this book and transform your business!"
—Michael E. Gerber, founder and Chairman, E-Myth Worldwide, author of The E-Myth Revisited
"Do your homework! This is not a conceptual, theoretical look at how to succeed as a service professional. Instead, it's just what you need if you're stuck and you'd rather invest in your future (by doing the right kind of work) than complain about it later."
—Seth Godin, author of All Marketers Are Liars and Permission Marketing
"Going out on your own can be scary. But this book is a welcome antidote to that fear. It brims with savvy advice and nearly overflows with practical, hands-on exercises. Once you absorb the wisdom in these pages, you'll be ready, willing, and eager to fashion a more rewarding work life. Michael Port is the guy to call if you're tired of thinking small."
—Daniel H. Pink, author of A Whole New Mind and Free Agent Nation
"If you're even slightly uncomfortable with the idea of networking, marketing, or selling, this is the book for you. Book Yourself Solid gives you everything you need to fill your business with ideal clients. Before you're even finished reading the book, you'll be inspired to take action!"
—Ivan R. Misner, PhD, founder and CEO, BNI, coauthor of Masters of Networking
"Wow! I never expected this book to be so good. I love how it focuses on getting your ideal clients-and more than you can imagine possible. An excellent, inspiring, practical guide to outrageous success!"
—Joe Vitale, author of There's a Customer Born Every Minute
Book Yourself Solid-now in paperback-is a complete instructional guide for startingn and growing a successful service business. It gives you simple, yet effective techniques for creating relentless demand and endless leads. It includes more than 200 proven marketing strategies for attracting new clients, earning more referrals, and building profitable, long-lasting professional relationships. If you want to take your service business to the next level, start here and Book Yourself Solid.
About the Author
MICHAEL PORT is the creator of The Think Big Revolution, an online club for service professionals; the Book Yourself Solid line of training products; the Product Factory, the #1 information product-creation course on the Internet; and Traffic School, the ultimate Web traffic and conversion system. He owns a successful consulting firm, through which he has provided lectures, training, and coaching services to more than 20,000 business owners. To think bigger about who you are and what you offer the world, please visit him at MichaelPort.com.
Table of Contents
Module One: Your Foundation.
Chapter 1: The Red Velvet Rope Policy.
Chapter 2: Why People Buy What You’re Selling.
Chapter 3: Develop a Personal Brand.
Chapter 4: How to Talk About What You Do.
Module Two: Building Trust and Credibility.
Chapter 5: Who Knows What You Know and Do They Like You?
Chapter 6: The Book Yourself Solid Sales Cycle Process.
Chapter 7: The Power of Information Products.
Chapter 8: Super Simple Selling.
Module Three: The Book Yourself Solid 7 Core Self-Promotion Strategies.
Chapter 9: The Book Yourself Solid Networking Strategy.
Chapter 10: The Book Yourself Solid Direct Outreach Strategy.
Chapter 11: The Book Yourself Solid Referral Strategy.
Chapter 12: The Book Yourself Solid Web Strategy.
Chapter 13: The Book Yourself Solid Speaking and Demonstrating Strategy.
Chapter 14: The Book Yourself Solid Writing Strategy.
Chapter 15: The Book Yourself Solid Keep-In-Touch Strategy.
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