Synopses & Reviews
Praise for Book Yourself Solid
"Lead generation and conversion is the heart of any marketing enterprise, and Michael Port's ingenious and practical system is among the best I've seen. Read this book and transform your business!"
—Michael E. Gerber, founder and Chairman, E-Myth Worldwide, and author of The E-Myth Revisited
"Do your homework! This is not a conceptual, theoretical look at how to succeed as a service professional. Instead, it's just what you need if you're stuck and you'd rather invest in your future (by doing the right kind of work) than complain about it later."
—Seth Godin, author of All Marketers Are Liars and Permission Marketing
"Going out on your own can be scary. But this book is a welcome antidote to that fear. It brims with savvy advice and nearly overflows with practical, hands-on exercises. Once you absorb the wisdom in these pages, you'll be ready, willing, and eager to fashion a more rewarding work life. Michael Port is the guy to call if you're tired of thinking small."
—Daniel H. Pink, author of A Whole New Mind and Free Agent Nation
"If you're even slightly uncomfortable with the idea of networking, marketing, or selling, this is the book for you. Book Yourself Solid gives you everything you need to fill your business with ideal clients. Before you're even finished reading the book, you'll be inspired to take action!"
—Ivan R. Misner, PhD, founder and CEO, BNI, and coauthor of Masters of Networking
Called "an uncommonly honest author" by the Boston Globe and a "marketing guru" by the Wall Street Journal, Michael Port is the author of four books including the New York Times bestseller The Think Big Manifesto. Michael can be seen regularly on MSNBC and receives the highest overall speaker ratings at conferences around the world. With all this, his most significant accomplishment and responsibility is probably similar to yours: being a devoted parent, son, friend, and citizen.
Book Yourself Solid provides a true understanding of why self-promotion is a critical factor to success. It is this different and unique perspective that makes Book Yourself Solid so much more than an ordinary how to manual for getting more clients and raising a business profile.
Michael helps the reader adopt this perspective and then provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, readers learn how to develop a strong marketing plan and brand image.
In 2006, Michael published this book about marketing for the small business owner without addressing Facebook, LinkedIn or Twitter--which didn't even exist at the time. The 2nd edition of Book Yourself Solid will change all of that with brand new information, including: unique, personalized online marketing strategies for service professionals new SEO rules to optimize search engine listings and traffic solid social media exposure and dominance strategies
The new edition of the bestselling business development guide
Book Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary "how to" manual for getting more clients and raising a business profile.
Book Yourself Solid, Second Edition enables you to adopt the right promotional perspective and provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, you'll discover the keys to developing a strong marketing plan and brand image.
- Features unique, personalized, updated social media marketing strategies for service professionals
- Provides new pricing models and sales strategies for simpler selling
- Delivers fresh networking and outreach strategies guaranteed to take only minutes a day
- Offers new solid product launch strategies and tactics for creating instant awareness
- Author a New York Times bestseller, TV personality, and highly recognized professional speaker
Get the proven tools you can put into effect today with Book Yourself Solid, Second Edition, and watch your business grow exponentially!
Now fully updated to include information about Facebook, LinkedIn, and Twitter, this manual provides a true understanding of why self-promotion is a critical factor to success. Port presents written and verbal exercises so readers learn how to develop a strong marketing plan and brand image.
Table of Contents
Foreword by Tim Sanders
Author’s Note xv
MODULE ONE Your Foundation 1
Chapter 1 The Red Velvet Rope Policy 3
Chapter 2 Why People Buy What You’re Selling 16
Chapter 3 Develop a Personal Brand 33
Chapter 4 How to Talk About What You Do 49
MODULE TWO Building Trust and Credibility 61
Chapter 5 Who Knows What You Know and Do They Like You? 63
Chapter 6 The Book Yourself Solid Sales Cycle Process 75
Chapter 7 The Power of Information Products 96
MODULE THREE Simple Selling and Perfect Pricing 115
Chapter 8 Perfect Pricing 117
Chapter 9 Super Simple Selling 131
MODULE FOUR The Book Yourself Solid 7 Core Self-Promotion Strategies 141
Chapter 10 The Book Yourself Solid Networking Strategy 147
Chapter 11 The Book Yourself Solid Direct Outreach Strategy 170
Chapter 12 The Book Yourself Solid Referral Strategy 192
Chapter 13 The Book Yourself Solid Keep-in-Touch Strategy 203
Chapter 14 The Book Yourself Solid Speaking Strategy 217
Chapter 15 The Book Yourself Solid Writing Strategy 238
Chapter 16 The Book Yourself Solid Web Strategy 258
PART 1: Designing Your Web Site 261
PART 2: Getting Visitors to Your Web Site 274
PART 3: Building Your Social Media Platform 289
Final Thoughts 323
How to Reach Michael Port 329
About the Author 331