Synopses & Reviews
Most of us have no idea whats really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should knowlike the need for physical activity to get your brain working its best.
How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forgetand so important to repeat new knowledge? Is it true that men and women have different brains?
In Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rulewhat scientists know for sure about how our brains workand then offers transformative ideas for our daily lives.
Medinas fascinating stories and infectious sense of humor breathe life into brain science. Youll learn why Michael Jordan was no good at baseball. Youll peer over a surgeons shoulder as he proves that most of us have a Jennifer Aniston neuron. Youll meet a boy who has an amazing memory for music but cant tie his own shoes.
You will discover how:
Every brain is wired differently
Exercise improves cognition
We are designed to never stop learning and exploring
Memories are volatile
Sleep is powerfully linked with the ability to learn
Vision trumps all of the other senses
Stress changes the way we learn
In the end, youll understand how your brain really worksand how to get the most out of it.
"Dissects the workings of the brain in plain English, explaining its role in the workplace and classroom
a writing style that makes words leap off the page."
- USA TODAY
"Oliver Sacks meets Getting Things Done."
- Cory Doctorow, co-editor of Boing Boing
"A marvelous job in simplifying the best ways to get the most out of our brains. He is funny, tender, and completely engaging. Everyone should read this book."
- John Ratey, MD, author of Spark and A User's Guide to the Brain
"Brain Rules is one of the most informative, engaging, and useful books of our time."
- Garr Reynolds, author of Presentation Zen
"A self-designated 'grumpy scientist,' Medina cites only research that has appeared in peer-reviewed journals and that has been successfully replicated. Remarkably, this molecular biologist is a gifted communicator who is able to write for both the scientist and the layperson."
- Psychiatric Times
"Medina has taken what may be the most complex thing we know -- the human mind -- and explained it in a way that even the human mind can understand. Brain Rules is THE book on how neuroscience can help you at work and at home."
- Douglas Stone, co-author of Difficult Conversations
"Few people are better qualified to help managers sift through all the hype than John Medina."
- Harvard Business Review
About the Author
John Medina is a developmental molecular biologist and research consultant. He is an affiliate professor of bioengineering at the University of Washington School of Medicine. He was the founding director of two brain research institutes: the Brain Center for Applied Learning Research, at Seattle Pacific University, and the Talaris Research Institute, a nonprofit organization originally focused on how infants encode and process information. Medina lives in Seattle, Washington, with his wife and two boys.
Table of Contents
The human brain evolved, too.
Exercise boosts brain power.
Sleep well, think well.
Stressed brains dont learn the same way.
Every brain is wired differently.
We dont pay attention to boring things.
Repeat to remember.
Stimulate more of the senses.
Vision trumps all other senses.
Study or listen to boost cognition.
Male and female brains are different.
We are powerful and natural explorers.