Synopses & Reviews
Brandstand is a book containing 35 detailed and highly visualized case studies in which the brand building strategies used by leading retailers, shopping centers and designers are explained and examined. Top marketing pros share what's working for them and how they are promoting their brand(s) and enhancing their image. You'll get first hand knowledge about their marketing objectives, strategies and executions and you'll also see over 500 visuals showing you the marketing and advertising materials created to communicate the branding story to consumers.
Today's major retail marketers look to the power of branding as their most potent and valuable strategic asset. This fascinating book of case studies demonstrates what really works in effective retail brand management, showing readers a myriad of marketing and creative efforts that help develop a branding story. Filled with over 500 full-color photos, Brandstand identifies, analyzes, and interprets each brand, and presents a new, "how-to-think" rather than "what-to-think" theory about building retail equity.