Synopses & Reviews
"Even the savviest consumer is susceptible to the often invisible influences of marketing tactics. Brand outreach is so expansive that companies attempt to influence children in utero by exposing mothers to certain odors and jingles. In other words, fetuses are being prepped for brand loyalty before they can even open their mouths and cry. Lindstrom has more than 20 years of corporate marketing expertise, so Brandwashed is filled with fascinating anecdotes and corporate tactics that are at once brilliant and creepy. Dan Woren's narration is well paced, authoritative, and soothing. This style works during the book's more didactic passages. But the author's prose also contains dry humor that doesn't come across via Woren's staid reading. While this audio production is slick and professional, it also feels a little lifeless. A Crown Business hardcover. (Sept.)" Publishers Weekly Copyright PWxyz, LLC. All rights reserved.
About the Author
MARTIN LINDSTROM, was voted one of the World's 100 Most Influential people of 2009 by Time magazine. Among the globe's foremost marketers - now turned consumer advocate - Lindstrom has advised top executives at companies such as McDonald's Corporation, Procter & Gamble, and Microsoft. His most recent book, Buyology, was a New York Times and Wall Street Journal bestseller and voted "Pick of the Year" by USA Today. He is also chairman and co-founder of Buyology Inc
From the Hardcover edition.