About the Author
MARTIN LINDSTROM, was voted one of the World's 100 Most Influential people of 2009 by Time magazine. Among the globe's foremost marketers - now turned consumer advocate - Lindstrom has advised top executives at companies such as McDonald's Corporation, Procter & Gamble, and Microsoft. His most recent book, Buyology, was a New York Times and Wall Street Journal bestseller and voted "Pick of the Year" by USA Today. He is also chairman and co-founder of Buyology Inc
From the Hardcover edition.