Synopses & Reviews
Accolades for Brave New Unwired World
"This book shines a laser-like brilliance on the near future of communication. Lightman's vision of mobile, broadband everyday life will certainly appeal to a market saturated with small-step changes. Lightman takes giant strides, based on known technical capabilities that have been under-used. The world will turn out his way, and sooner than most think."
-- Gregory Benford, professor of physics, University of California., Irvine, and author, Timescape
"Finally, a picture of the future of wireless with emphasis on the needs of people and on the benefits to users, in contrast with the hype, jargon, and acronyms so prevalent in our industry. Lightman's chapter on wearable computers and predictions of the 4G communicator are, alone, more than worth the price of the book."
-- Martin Cooper, Chairman and CEO, ArrayComm. Inc., inventor of the first cellular phone
"More riveting than any book about techno-innovation deserves to be. It makes the rivets of wireless communication fascinating."
-- David Brin, author, The Transparent Society
"Go directly to 4G, do not stop at 3G, is Alex Lightman's message. Why bother with 3G mobile phones that can only deliver a dial-up modem's worth of data? He shows how broadband communications could go mobile, delivering a torrent of bits to computer systems that we wear. It's the sort of visionary idea that telecommunications needs."
-- Jeff Hecht, author, Understanding Fiber Optics and City of Light: The Story of Fiber Optics
"The future landscape (near term and far) for wireless infrastructure, computers, and gadgetry is rendered with authority and predictive accuracy in Lightman's Brave New Unwired World."
-- David Geer, journalist/technician
"Alex Lightman is both a philosopher and practical visionary who presents us with a good prediction of what we'll be. His focus on wireless communications and wearable computing is very timely."
-- Steve Mann, Professor, University of Toronto, and pioneer in wearable computing
"This book is as exciting as the emerging technologies the two authors write about. A must-read. Period."
-- Dr. Balz Wyss, Director of Business Development, RealNetworks Inc.
"Alex Lightman has a mind like a lamp, searching, questing for an understanding of the mutating world around us. His vision of a future convergence of technologies in a single device, a personal communicator that will be both elegant and easy to use, is especially enticing. Brave New Unwired World is a book that may very well be our compass into our possible futures."
-- George Zebrowski, award-winning author
"Lightman uses his extensive knowledge of the expanding telecommunications, technology, and global political environment to carefully sketch a portrait of high technology in the past, present, and not so distant future. Reads like a novel, yet absolutely vital."
-- Kelly Carter, President, The Kingston Group
"...a thoroughly researched and technical piece..." (Information Age, July 2002)
"...a timely and valuable introduction to the fourth generation of cellular networks..." (Infoconomy, 1 July 2002)
"an interesting insight into the potential future of wireless technology and communications. It's offered with authority and passion..." (M2 Best Books, 15 August 2002)
"Wireless is the next thing you should have understood yesterday. In this extraordinary book, rich with lucid explanations of a broad range of technology, Lightman crafts a map that will make the importance and difference of wireless make sense. If allowed by regulators, and freed from dinosaurs, wireless could fuel the next Internet revolution. This book shows how." —Larry Lessig, Professor, Stanford Law School and Author of Code
and The Future of Ideas
"This is a must read book for anyone involved in the convergence of computing and telecommunications" —Satjiv Chahil, Chief Marketing Officer, Palm, Inc.
"Brave New Unwired World is a mind opener for every reader, with a huge collection of facts and thoughts presented in a fascinating way. Buckle up and enjoy the ride." —Sharon Carmel, Co-Founder, Emblaze Systems
"Courageous subject, courageous book, written by a very courageous entrepreneur." —Phil Garfinkle, Founder of PictureVision (AOL's You've Got Pictures), adVenture Capitalist, Entrepreneur
Brave New Unwired World offers a compelling and insightful look at the future of communication, the emergence of 4G Networks and the radical impact that new communication-based technologies will have on our personal and professional lives. —Douglas Ingram, Daedalus Venture Group
"Even people who don't venture beyond the past will be magically teleported into the future under the spell of this time warping work. At the outer limits of our understanding of telecommunication, Lightman sets off a flare and suddenly the last mile comes into searing focus" —Tony Dolz, Director, State of California Center for International Business Development
"A thorough and compelling study, filled with fascinating facts and personalities. Lightman knows his stuff, Brave New Unwired World is essential reading for the people who will resurrect telecommunications and IT and shape the 21st century. —Greg Bear, Author of Darwin's Radio
"Lightman and Rojas combine a dizzying array of fields and facts to provide commentary on some of the fundamental issues that will be facing the next generations of information technology. Opinionated and thought-provoking, Brave New Unwired World provides a perspective that, until now, only a few have seen." —Thad Starner, Ph.D., Professor, Georgia Tech
"Mr. Lightman, one of the more engaging of the entrepreneurial spirits of the 1990s, has returned with a trenchant argument for what the future of communications will look like: it will be based on people, not places, it will be wireless, the devices will be wearable and very cheap, and the network to which they are attached will be like electricity: ubiquitous, invisible, and always on. Oh brave new world!" —Jason Pontin, Editor, Red Herring magazine
"From 1G to 4G, from Moore's Law to Metcalf's Law, Lightman's Bave New Unwired World is worth the read just for the comprehensive historical perspective on the technological revolution over the last half of the last century. But you get more: a thorough orientation on where this is all likely to go in the early decades of the new milleneum, including not only possible roadmaps for 2.5G and beyond, but useful insights into the roles of Japan and China." —Arnold Pollard, Vice-Chairman, Chief Executive Group
Get ready for the new boom! Digital wireless technology is poised to set off a blast of economic growth that will make the 1990s look measly by comparison. With more than a billion wireless Internet users expected by 2005-and billions more after that-the industries and companies that can supply these users with fourth-generation (4G) connectivity, devices, and services will be the big winners in the wireless world. Will your company be in the race?
Brave New Unwired World leads you on a whirlwind tour through trends, technologies, and massive profit opportunities that have already begun to emerge and will reach critical mass very, very soon. This road map to riches introduces the contestants currently lining up to wrestle for a share of the wireless pie, identifies thirteen trends to watch for the direction and timing of the events to come, and previews an amazing array of 4G technologies that will put any information you want or need at your fingertips anywhere, at any time.
You'll discover which agents of technological change, business consolidation, and government policy are driving the wireless revolution, and which factors may tend to slow it down. And you'll find out which currently dominant marketers and manufacturers are at risk of being overtaken by the flood of change, who's in position to dominate future markets, and which up-and-comers may steal the prize, seemingly from out of nowhere.
Whether you're an IT professional, executive, or manager looking to stake a claim to the future or an investor with an eye toward the next wave of fabulous opportunities in tech stocks, success will require a solid understanding of all of the issues. Brave New Unwired World gives you both the big-picture perspective and the detailed information you'll need to get into shape for the battle and come out swinging.
This is a "big-think" book about the future of wireless technology, showing the impact of this emerging technology on businesses and society in a global context. It serves as a definitive guide to the people, products, companies, technologies, and social impacts that are already changing the world.
A whirlwind tour through the exciting landscape opening up around digital wireless communication
In The Brave New Unwired World, the CEO of one of today's hottest wireless businesses explores the latest thinking and trends in the exciting world of digital wireless communication and boldly predicts the future of this hot new field. He acquaints readers with the amazing technologies involved and the no less amazing profit opportunities opening up around them. Drawing upon his unique access to top management at Nokia, Ericsson, Motorola, Verizon, IBM, Cisco, Psion, Microsoft, and other key players, he profiles those who are vying to be among the first to cash in on the wireless revolution while holding their own against brilliant upstarts, government regulation, and the threat of extinction by competitors who appear from virtually nowhere, at any moment.
Includes bibliographical references (p. ) and index.
About the Author
ALEX LIGHTMAN is cofounder and CEO of Charmed Technology (www.charmed.com), an MIT Media Lab spin-off. He is also a producer of the company's Brave New Unwired World wireless technology fashion show taking place at Internet World trade shows across the globe. A pioneer in Internet entertainment, Lightman has produced more than fifty Internet-related projects for a variety of clients, including Paramount Pictures, CNN, CNET, CKS, and Silicon Graphics. In addition to overseeing operations at Charmed Technology, Lightman has been a contributing editor to Red Herring magazine and IntellectualCapital.com. In 1999, Lightman was named "Up-and-Comer" by Forbes magazine and was recognized by Chief Executive magazine as one of ten "CEOs of the Future." In addition, Animation magazine has crowned him a "cyberguru." Lightman is a 1983 graduate of MIT.
WILLIAM ROJAS is a director and founder of William Benton & Associates, Ltd., a Hong Kong-based business development and industry research consulting firm assisting companies in constructing business strategies in the IT/telecoms/Internet sectors. Over the last five years, Rojas has provided strategic, business development, market research, and systems engineering consulting services for a number of world-class firms, including Ascend/Lucent, Cisco, British Telecom, Hong Kong Land, NEC, Omron, Mitsubishi Corporation, the Japan Import Export Bank, and the National Bank of Ukraine. He is also a contributing senior telecoms analyst for the Economist Intelligence Unit, specializing in the Japanese telecommunications industry. Rojas has worked for a number of large firms, including General Electric, IBM, Reuters, and Nomura Research Institute.
Table of Contents
PART I: INTRODUCTION.
The Path to 4G: Major Technology Trends to Watch.
PART II: THE WIRELESS MARKET.
A Brief History of the Cellular Industry--1975 to 2001.
Radio Spectrum -
Managing a Scarce Resource.
Digital Signal Processors.
2.5 G Systems: An Interim Solution.
The Wireless Internet Services.
Third Generation Systems.
PART III: PERVASIVE COMPUTING.
The Incredible Shrinking Computer.
The Power of Network.
Molecular Scale Electronics and Quantum Computing.
The Digital Big Bang, Quantum MEchanics, and the Cosmos.
Wearable Computers and Wireless Ubiquitous Computers.
The Planetary Computer.
PART IV: A RECIPE FOR SOLUTIONS.
Choosing Computer Technologies for 4G.
Solution of the Air-Interface for 4G.
The 4G Personal Communicator: Star Trek Technology 400 Years Early.
4G Portals: Wireless AOLs.
PART V: CASE STUDIES: FIXED WIRELESS, JAPAN, AND CHINA.
Broadband Fixed Wireless Access.
NTT DoCoMo--Crouching 4G Tiger;
Why China will Adopt 4G.