Synopses & Reviews
Building a Corporate Internet Strategy The It Managers Guide Amit K. Maitra The Internet is no place to rush in blindlyespecially if you are responsible for establishing a site for an entire company. Without a defining agenda and implementation plan, you run the risk of encountering all those things CEOs, boards of directors, and stockholders dont like to hear about: shortsighted goals, time misspent, out-of-date equipment, and a lot of money spent with little to show for it. This book is an information technology (IT) managers guide to building and maintaining a successful business site, one that fully (and securely) enhances all aspects of the enterprisesales, marketing, customer service, human resources, finance, and more. In one concise, authoritative volume, it offers practical, proven courses of action (backed by real-life case studies) for taking the Internet for all its worth. Using this guide, you will be able to create an Internet plan that has the full support of business managers. Building a Corporate Internet Strategy provides the information you need to:
- Realize the highest return on your Internet investment
- Document the costs and benefits of being online in dollars-and-cents terms
- Get up to speed on crucial technical issues, including Web server security, inbound data activities, restricted information access, and electronic ordering and selling
- Develop an efficient, farsighted corporate online policy
- Construct your own Intranetyour companys exclusive, needs-based online universe!
"What can the Internet do for us?" "What will it cost?" Get this book and youll have the answers to these inevitable questions at hand.
About the Author
About the Author AMIT K. MAITRA, President and founder of Satlink Communications, Inc., provides research and advisory services for developing long-term IS strategies. He is also a visiting scholar at the Wharton School of Business of the University of Pennsylvania. During his twenty years as an IS engineer and project manager, Maitra has held positions with NASA and several leading defense contractors.
Table of Contents
What Exactly Is the Internet?
What Functions are Driving an Enterprise's Adoption of the Internet?
The High Performance Business Team.
Taking New Measures.
Internet Policy for the Enterprise.
Additional Implementation Topics.
Summary and Analysis: Internet and the Enabling Technologies.