Synopses & Reviews
Today, it seems everyone—from multinational corporations to your kid’s second-grade teacher—has a blog. They all have one, in part, because they have information they want to share with others—from customers and clients to neighbors and parents. But to actually build a good blog—to create a blog people want to read—takes thought, planning, and some effort. From picking the right TypePad plan and working with domains to managing posts and building a community, creating a successful blog involves making critical decisions at each step. In this book by blogger extraordinaire Scott McNulty, you’ll learn how to:
- Set up your account and work with blog-specific settings.
- Customize your blog to fit your personal or business needs.
- Manage your site with TypePad’s Dashboard.
- Monitor and make sense of traffic.
- Work with pages and—of course—publish your posts.
- Deal with comments, manage trackbacks, and handle comment spam.
- Find a stock theme—or customize one yourself.
- Work with images and photos.
Synopsis
In this guide, TypePad expert Scott McNulty starts by helping readers figure out which version of TypePad is best for them (TypePad Micro, TypePad Pro, or TypePad Motion), and then walks readers through the entire process: naming the blog, applying the right settings, understanding the TypePad dashboard, choosing and customizing themes, finding and applying widgets, and more. He also dives into the anatomy of a great blog post, adding media, leveraging the TypePad community, attracting and maintaining an audience, where to go for inspiration, and more.
By the end of this very approachable book, readers will be confident on how to get up and running and will also have solid guidance on developing a compelling voice on the Web. Any Blogger who is looking for a rock-solid platform to host a blog for business purposes, or smaller companies that want a blog but can't invest in an IT team, will benefit from this book.
About the Author
Scott McNulty has been a leading blogger for 10 years. In addition to his personal blog, Blankbaby, he is the co-host, and co-creator, of the Philadelphia-based cooking podcast Fork You. He is currently the Chief Blogger at Comcast; senior contributor to MacUser; frequent contributor to Macworld; and author of Building a WordPress Blog People Want to Read.